Why You Should Care About Deepfakes
Posted: Sun Jan 19, 2025 9:30 am
Earlier this month, Facebook announced that it would ban deepfakes from its platform. The technology uses artificial intelligence (AI) to create fake videos of people doing things they never did in real life. The technique has already generated images of influential politicians giving fictional speeches.
Facebook's move comes in the middle of a presidential election year in the United States.
Even though the main target of deepfakes are public figures, there is nothing to stop ordinary people from being put in an embarrassing situation.
For these reasons, the new technology is generating a lot of 99 acres database about ethics and data protection .
But deepfakes can also be used for good. The film industry, for example, has used this technique to produce films such as Gemini Man and The Irishman. The advertising and education markets also benefit from this tool.
In this article, we explain what deepfakes are and why you, as an individual and legal entity, should care.
What are deepfakes?
Deepfakes are fake videos created using artificial intelligence and deep learning.
The tool was created by a Reddit user in 2017 and has since been causing a lot of headaches for public figures.
With deepfake it is possible to replace someone's face and voice in a video, synchronizing lip movements and facial expressions.
At the moment, the main targets of this type of content are celebrities and politicians.
As this technology develops, the results become increasingly realistic and convincing. It is no wonder that the use of this new technology is generating good discussions about ethics and data protection.
Why should I care?
This type of video has already been used to simulate political speeches and even spread fake news . However, according to Deeptrace , 96% of recorded deepfakes are pornographic .
In the market, this technology also caused a stir, when a clone of a CEO convinced the management of a company to transfer US$243 thousand to a hacker account. (via Canal Tech )
In January, cybersecurity specialist Bitdefender pointed to a possible rise in deepfakes , both for political purposes and cybercrime.
Facebook's move comes in the middle of a presidential election year in the United States.
Even though the main target of deepfakes are public figures, there is nothing to stop ordinary people from being put in an embarrassing situation.
For these reasons, the new technology is generating a lot of 99 acres database about ethics and data protection .
But deepfakes can also be used for good. The film industry, for example, has used this technique to produce films such as Gemini Man and The Irishman. The advertising and education markets also benefit from this tool.
In this article, we explain what deepfakes are and why you, as an individual and legal entity, should care.
What are deepfakes?
Deepfakes are fake videos created using artificial intelligence and deep learning.
The tool was created by a Reddit user in 2017 and has since been causing a lot of headaches for public figures.
With deepfake it is possible to replace someone's face and voice in a video, synchronizing lip movements and facial expressions.
At the moment, the main targets of this type of content are celebrities and politicians.
As this technology develops, the results become increasingly realistic and convincing. It is no wonder that the use of this new technology is generating good discussions about ethics and data protection.
Why should I care?
This type of video has already been used to simulate political speeches and even spread fake news . However, according to Deeptrace , 96% of recorded deepfakes are pornographic .
In the market, this technology also caused a stir, when a clone of a CEO convinced the management of a company to transfer US$243 thousand to a hacker account. (via Canal Tech )
In January, cybersecurity specialist Bitdefender pointed to a possible rise in deepfakes , both for political purposes and cybercrime.