You’re not alone in your thinking if you’re taking this common SEO shortcut. Other people are doing it, too. That means the high-volume, low-competition keyword you selected will eventually become high-volume, high-competition. You’ll be fighting to rank for a keyword that’s not all that great to begin with. You’re not personalizing the data. The competition rank is built for PPC, not optimization. It’s also based on a brand new website, not your specific site.
“Relying on generic data won’t help you stand out. Don’t do what you THINK you should do; that armenia phone number data strategy doesn’t really work. It doesn’t add any value. It’s not showcasing your best. Write something truly special that stands out.” Jeff Coyle | MarketMuse Remember, any digital content you publish is going to be with you forever. It’s worth your while to plan for long-term impact, to create something exceptional.
6. Creating something exceptional means showcasing your expertise. And it typically takes more than a single blog post or two to achieve this. That’s where content clusters come in. Content clusters involve logically linking pages together to create a grouping that supports your overall expertise. Topic clusters prove topical expertise. And they may include existing pages you already have on your site.