Differences between Branded Content and Advertising
Posted: Sun Jan 19, 2025 9:18 am
Although Branded Content Marketing and Advertising coexist with the same objective of attracting the public, they have their well-marked differences in terms of time and form.
While branded content seeks to build a long-term relationship with buyer personas through constant actions to achieve high-value results such as loyalty, advertising is based on quick actions to influence and obtain short-term results (selling).
Create a valuable experience, not a sales experience.
Another important difference?
Advertising always focuses on highlighting the characteristics and hong kong whatsapp number database benefits of the brand's product or service that it wants to sell; on the other hand, branded content creates a valuable experience around the brand, prioritizing it over the product.
Differences between Branded Content and Content Marketing
Both are non-intrusive digital marketing strategies for the public, but how do they differ?
Content marketing is concerned with transmitting relevant information to users and its purpose is conversion under an inbound methodology (attracting customers with relevant, useful, interesting content and adding value at each stage of the buyer's customer journey).
Branded content, on the other hand, focuses on offering entertainment that appeals to its buyer persona, leaving consumption aside. How does it do this? It focuses on feelings to create positive emotions in people around a brand.
All of this is explained in the purpose of each one: while the goal of content marketing is conversion, the objective of branded content is engagement and audience loyalty.
Can you use both strategies? Yes, both content marketing and branded content can be used together in the same campaign, but as complementary strategies, since both have the function of attracting the public, rather than invading it.
Now, how can you effectively apply Branded Content on social media ? Let's see how to do it.
While branded content seeks to build a long-term relationship with buyer personas through constant actions to achieve high-value results such as loyalty, advertising is based on quick actions to influence and obtain short-term results (selling).
Create a valuable experience, not a sales experience.
Another important difference?
Advertising always focuses on highlighting the characteristics and hong kong whatsapp number database benefits of the brand's product or service that it wants to sell; on the other hand, branded content creates a valuable experience around the brand, prioritizing it over the product.
Differences between Branded Content and Content Marketing
Both are non-intrusive digital marketing strategies for the public, but how do they differ?
Content marketing is concerned with transmitting relevant information to users and its purpose is conversion under an inbound methodology (attracting customers with relevant, useful, interesting content and adding value at each stage of the buyer's customer journey).
Branded content, on the other hand, focuses on offering entertainment that appeals to its buyer persona, leaving consumption aside. How does it do this? It focuses on feelings to create positive emotions in people around a brand.
All of this is explained in the purpose of each one: while the goal of content marketing is conversion, the objective of branded content is engagement and audience loyalty.
Can you use both strategies? Yes, both content marketing and branded content can be used together in the same campaign, but as complementary strategies, since both have the function of attracting the public, rather than invading it.
Now, how can you effectively apply Branded Content on social media ? Let's see how to do it.