Consumer Day 2023: Prepare your company for the date!
Posted: Sun Jan 19, 2025 9:16 am
A day focused on offering discounts, special conditions and “treats” to those who make your business go round – your customers! Celebrated on March 15, Consumer Day 2023 is a good option to strengthen ties, attract new buyers and increase your business’s revenue.
It’s no wonder that Consumer Day is already considered the “ Black Friday ” of the first half of the year. And, as such, it has become one of the most important dates for national retail. Below, we bring you some tips to help you prepare your store for this special date!
In numbers: what to expect from Consumer Day 2023?
A good way to understand the potential of instagram database dates for retail is by looking at the statistics from the previous year. And if you intend to invest in sales on Consumer Day 2023, optimism can indeed boost you!
In the first half of March last year alone, online store revenue was R$7.2 billion . This figure was 14% higher than that recorded in the same period in 2021 ! On Consumer Day itself, more than R$722 million was transacted in e-commerce alone.
The main segments sought by consumers on that date were:
Fashion and accessories (37%);
Beauty (22%);
Pharmacy and health (13%);
Food and Supermarket (10%);
Decoration (6%).
The average ticket recorded was R$491.00. The data comes from All iN, a company specialized in behavioral data and big data.
Take advantage of this moment and increase your revenue!
We are living in a unique moment, post-pandemic and, little by little, of economic recovery. Whether in a physical or virtual store, Consumer Day 2023 can be a great opportunity to win over new customers . Or even to win back those who have not bought from you for a while.
Below, we present 5 essential tips to boost your sales during this period:
1. Offer attractive discounts
It may seem obvious, but offering advantageous discounts to customers is the first step to increasing your sales!
Many consumers wait for dates like Consumer Day to purchase a desired product. And to do so, they do research in advance in search of the best deal. Nobody likes to feel cheated, right?
According to your commercial and financial strategy , try to offer really significant discounts and unmissable opportunities. Create product combos or offer progressive discounts. For example: “ Buy one service and get 20% off another ”, “ Buy one product and get 50% off the second unit ”.
This way, you will attract the attention of more customers, whether in person or online!
2. Present your main products with benefits
Whatever your industry, there are bound to be some products or services that stand out in your sales. How about taking a look at the main ones and offering them with special conditions? This could be through discounts, free shipping or different payment options.
Commercial dates with great appeal, such as Consumer Day 2023, are ideal for introducing your brand to a new customer or building loyalty with old ones. Don't forget to highlight your main products!
It’s no wonder that Consumer Day is already considered the “ Black Friday ” of the first half of the year. And, as such, it has become one of the most important dates for national retail. Below, we bring you some tips to help you prepare your store for this special date!
In numbers: what to expect from Consumer Day 2023?
A good way to understand the potential of instagram database dates for retail is by looking at the statistics from the previous year. And if you intend to invest in sales on Consumer Day 2023, optimism can indeed boost you!
In the first half of March last year alone, online store revenue was R$7.2 billion . This figure was 14% higher than that recorded in the same period in 2021 ! On Consumer Day itself, more than R$722 million was transacted in e-commerce alone.
The main segments sought by consumers on that date were:
Fashion and accessories (37%);
Beauty (22%);
Pharmacy and health (13%);
Food and Supermarket (10%);
Decoration (6%).
The average ticket recorded was R$491.00. The data comes from All iN, a company specialized in behavioral data and big data.
Take advantage of this moment and increase your revenue!
We are living in a unique moment, post-pandemic and, little by little, of economic recovery. Whether in a physical or virtual store, Consumer Day 2023 can be a great opportunity to win over new customers . Or even to win back those who have not bought from you for a while.
Below, we present 5 essential tips to boost your sales during this period:
1. Offer attractive discounts
It may seem obvious, but offering advantageous discounts to customers is the first step to increasing your sales!
Many consumers wait for dates like Consumer Day to purchase a desired product. And to do so, they do research in advance in search of the best deal. Nobody likes to feel cheated, right?
According to your commercial and financial strategy , try to offer really significant discounts and unmissable opportunities. Create product combos or offer progressive discounts. For example: “ Buy one service and get 20% off another ”, “ Buy one product and get 50% off the second unit ”.
This way, you will attract the attention of more customers, whether in person or online!
2. Present your main products with benefits
Whatever your industry, there are bound to be some products or services that stand out in your sales. How about taking a look at the main ones and offering them with special conditions? This could be through discounts, free shipping or different payment options.
Commercial dates with great appeal, such as Consumer Day 2023, are ideal for introducing your brand to a new customer or building loyalty with old ones. Don't forget to highlight your main products!