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It is an upward trend, so a good strategy for 2020 would be to create posts to make products available to users through these channels, the so-called “shoppable posts”. Images work very well, but short videos achieve even better results .

Some advertisers redirect users to the product page on their e-commerce site via social media posts. However, platforms such as Facebook or Instagram allow in-app purchases, which makes things much easier for sellers.

In-app purchases dramatically shorten the sales funnel, allowing brands to reach new markets and impact new users in a less aggressive way.

They prefer watching videos (or listening to podcasts) to reading text
Did you know that over 100 million hours of video are watched on Instagram every day? And that YouTube has over a billion active users? The importance of video is constantly increasing, and more and more brands are using this format to advertise.

All major platforms now support streaming video, suggesting that live video will continue to dominate as a content format throughout 2020.

Facebook or Instagram are ideal platforms to show users more about what you want to offer them through live videos. This type of video conveys trust and closeness, helping you to gain popularity and engagement.

On the other hand, video ads get more interaction and better results than other advertising formats. According to data from Forbes , 90% of customers say that videos help them make purchasing decisions, and online shoppers who watch demo videos are almost twice as likely to buy a product.

In turn, podcast content offers the advantage of being able to be consum hungary mobile phone number list ed while we carry out activities that do not allow us to look at a screen, such as driving, walking or cooking.

Creating branded content in this format will help the company differentiate itself and build loyalty among its audience, who perceive this content as “friendlier.”

Users are looking for experiences and participation, that is, interactive and/or immersive content, but even better if it is personalized.
Content Marketing in 2020 should focus on providing users with interactivity and new experiences as the best way to achieve engagement.

We like to be connected, to feel involved in what we are doing, to be part of what is happening. Interactive and immersive content puts these feelings within our reach.

e, traditional interactive content is changing its image. The challenge is to be able to develop content that takes advantage of the potential of new technologies, managing to provide users with better and more personalized experiences.

For example, interactive video, virtual reality and augmented reality have been around for years and are evolving rapidly, but most companies are yet to take advantage of their potential.

In short, the main Digital Marketing trends in 2020 involve taking advantage of new technologies, focusing the strategy entirely on the user.

In 2020, count on PGR as your Digital Marketing Agency. We will help you implement a personalized strategy for your B2B company in the ICT sector.