The keys to success in Social Selling
Posted: Sun Jan 19, 2025 8:42 am
In addition, you should keep track of blogs related to your activity that interest your clients and create your own where you will publish information relevant to them.
Share all the content you find relevant and create on your blog on your social media profiles – Facebook, Twitter, Instagram, LinkedIn, among others – making sure to add some comments that demonstrate your knowledge on the subject.
In your blog content, keep in mind the key aspects that will help you get prospects: choose a relevant topic, write a catchy title, avoid explicit sales and, above all, give your personal point of view. Add images and/or videos and share your content through posts on social networks .
It is very important to interact with your followers and other businesses on their profiles through actions such as “like”, comment, share, favorite or retweet. If you get into the habit of commenting and sharing valuable content, you will achieve greater reach and attention from your new audience, apart from getting reciprocity and having them spread your posts.
Don't forget to respond to your followers' posts . Introduce questions to facilitate conversation between your potential customers and create a sense of relationship and trust around your brand.
If you manage to become a reference in your sector, your followers will surely turn to you when they have a need or interest in buying. Don't forget to keep your contact information updated on all your profiles: address, phone number, website or e-commerce.
After the sale, you should give your customer the opportunity to submit a review, comment, suggestion or complaint. Today, customers want to contact a company through the most convenient means for them and expect quick responses through the same channel. Don't neglect the messages, tweets and comments you receive, especially the negative ones. Respond q hong kong mobile phone number list uickly, before potential criticism goes viral.
The best way to deal with negative comments or complaints is to show understanding and empathy for their anger, before redirecting their complaints to your customer service. Apart from being professional, you should maintain a friendly tone so that your messages do not seem corporate or standard.
Companies or professionals who are successful in Social Selling take into account key aspects such as:
Stay human, real and present. Leave the bots for customer service. They are useless for sales.
Interact and be yourself. The main goal of Social Selling is to build relationships.
Practice active listening to your potential customers and followers when they share information. It will give you unmistakable clues about their needs.
Monitor what appears about you, your company, your sector or your competition.
Track your contacts' followers and followings. Identify new opportunities.
Provide relevant content that adds value. Avoid highlighting and talking about the benefits of your product or service. If relevant, also share posts from other users or accounts including a brief comment that relates it to your specific field.
Build relationships. Remember that your goal is not to sell on the first contact.
Social Selling seeks, as has always been the case with the sales process, to build relationships and credibility in the ability to provide the right solution at the right time.
Ultimately, a good Social Selling strategy provides your brand with a set of tools that, when incorporated into your work, will allow you to maximize the benefits of your relationships and focus on the most productive parts of the sales process.
At PGR we offer Community Manager Services and Social Media Management especially focused on B2B companies in the ICT Sector.
Share all the content you find relevant and create on your blog on your social media profiles – Facebook, Twitter, Instagram, LinkedIn, among others – making sure to add some comments that demonstrate your knowledge on the subject.
In your blog content, keep in mind the key aspects that will help you get prospects: choose a relevant topic, write a catchy title, avoid explicit sales and, above all, give your personal point of view. Add images and/or videos and share your content through posts on social networks .
It is very important to interact with your followers and other businesses on their profiles through actions such as “like”, comment, share, favorite or retweet. If you get into the habit of commenting and sharing valuable content, you will achieve greater reach and attention from your new audience, apart from getting reciprocity and having them spread your posts.
Don't forget to respond to your followers' posts . Introduce questions to facilitate conversation between your potential customers and create a sense of relationship and trust around your brand.
If you manage to become a reference in your sector, your followers will surely turn to you when they have a need or interest in buying. Don't forget to keep your contact information updated on all your profiles: address, phone number, website or e-commerce.
After the sale, you should give your customer the opportunity to submit a review, comment, suggestion or complaint. Today, customers want to contact a company through the most convenient means for them and expect quick responses through the same channel. Don't neglect the messages, tweets and comments you receive, especially the negative ones. Respond q hong kong mobile phone number list uickly, before potential criticism goes viral.
The best way to deal with negative comments or complaints is to show understanding and empathy for their anger, before redirecting their complaints to your customer service. Apart from being professional, you should maintain a friendly tone so that your messages do not seem corporate or standard.
Companies or professionals who are successful in Social Selling take into account key aspects such as:
Stay human, real and present. Leave the bots for customer service. They are useless for sales.
Interact and be yourself. The main goal of Social Selling is to build relationships.
Practice active listening to your potential customers and followers when they share information. It will give you unmistakable clues about their needs.
Monitor what appears about you, your company, your sector or your competition.
Track your contacts' followers and followings. Identify new opportunities.
Provide relevant content that adds value. Avoid highlighting and talking about the benefits of your product or service. If relevant, also share posts from other users or accounts including a brief comment that relates it to your specific field.
Build relationships. Remember that your goal is not to sell on the first contact.
Social Selling seeks, as has always been the case with the sales process, to build relationships and credibility in the ability to provide the right solution at the right time.
Ultimately, a good Social Selling strategy provides your brand with a set of tools that, when incorporated into your work, will allow you to maximize the benefits of your relationships and focus on the most productive parts of the sales process.
At PGR we offer Community Manager Services and Social Media Management especially focused on B2B companies in the ICT Sector.