Skills for an industrial marketing manager in the 21st century
Posted: Sun Jan 19, 2025 8:33 am
Have you ever found yourself finishing your workday with a list of 'things to do' that is longer than at the beginning of the day? Welcome to the day-to-day life of an industrial marketing manager. Content to create, strategies to plan, budgets to study... For a marketing professional there is always something to do , and even more so today when their work is no longer limited to the offline world, but also to the digital world. That is why an industrial marketing manager cannot 'rest on their laurels', as they say colloquially, but must constantly be cultivating their skills and acquiring new ones. But what skills are we talking about? We summarise them below.
6 Ways to Grow Your Marketing Skills
Keep an open mind.
In the marketing world, change and evolution are constant, which is why a good canada email list industrial marketing manager must be agile and constantly learning. It is important to know how to anticipate new trends in order to satisfy customer demands and, in the process, stay ahead of the competition.
Connect with the customer.
Inbound marketing already says it : the customer (buyer persona) is the center of every strategy. A good marketing professional must establish a direct relationship with his client , understand him and empathize with him. Only in this way will he be able to define an effective strategy aligned with the needs of the company.
Better as a team than alone.
Let's be realistic, one person can't take on everything. So to get the best results you'll need to change your way of working and focus on your team and the rest of the company. Get involved with other departments such as sales or administration and try to collaborate with each other. You'll see how the work flows and moves in the same direction.
Find a balance between creativity and analytics.
Every marketing manager must have two sides: one analytical and one creative. Marketing requires a great deal of planning, analysis and strategy , but it also thrives on good ideas and originality. Therefore, the person responsible for this area must know how to find a middle ground between both aspects in order to achieve great goals.
Be an expert in your sector.
'Knowledge takes up no space' says the saying and we believe it 100%. If you want your company to become a reference in its sector, you must be aware of everything that is happening in it. Read specialized blogs and media, study your competition, interact with people who work in your same sector... There are a thousand ways to stay up to date and all of this will contribute to your professional development and that of your company.
Expand your skills.
Why stick to one thing when you can learn many things? Being in charge of marketing doesn't have to mean that you only know about this subject, on the contrary. If you can acquire knowledge, however slight, in other areas such as web design or programming, you will be able to do better work and get along better with your colleagues in those areas.
As you can see, it's never too late to improve your skills as an industrial marketing manager. Don't know where to start? We recommend that you do so by expanding your knowledge in the sector and for this there's nothing better than downloading our ebook 'How to sell more in industrial and B2B companies' .
6 Ways to Grow Your Marketing Skills
Keep an open mind.
In the marketing world, change and evolution are constant, which is why a good canada email list industrial marketing manager must be agile and constantly learning. It is important to know how to anticipate new trends in order to satisfy customer demands and, in the process, stay ahead of the competition.
Connect with the customer.
Inbound marketing already says it : the customer (buyer persona) is the center of every strategy. A good marketing professional must establish a direct relationship with his client , understand him and empathize with him. Only in this way will he be able to define an effective strategy aligned with the needs of the company.
Better as a team than alone.
Let's be realistic, one person can't take on everything. So to get the best results you'll need to change your way of working and focus on your team and the rest of the company. Get involved with other departments such as sales or administration and try to collaborate with each other. You'll see how the work flows and moves in the same direction.
Find a balance between creativity and analytics.
Every marketing manager must have two sides: one analytical and one creative. Marketing requires a great deal of planning, analysis and strategy , but it also thrives on good ideas and originality. Therefore, the person responsible for this area must know how to find a middle ground between both aspects in order to achieve great goals.
Be an expert in your sector.
'Knowledge takes up no space' says the saying and we believe it 100%. If you want your company to become a reference in its sector, you must be aware of everything that is happening in it. Read specialized blogs and media, study your competition, interact with people who work in your same sector... There are a thousand ways to stay up to date and all of this will contribute to your professional development and that of your company.
Expand your skills.
Why stick to one thing when you can learn many things? Being in charge of marketing doesn't have to mean that you only know about this subject, on the contrary. If you can acquire knowledge, however slight, in other areas such as web design or programming, you will be able to do better work and get along better with your colleagues in those areas.
As you can see, it's never too late to improve your skills as an industrial marketing manager. Don't know where to start? We recommend that you do so by expanding your knowledge in the sector and for this there's nothing better than downloading our ebook 'How to sell more in industrial and B2B companies' .