Digital marketing plan for technology companies: Where to start?
Posted: Sun Jan 19, 2025 8:27 am
1. What is a digital marketing plan for technology companies?
A digital marketing plan is a document with the objectives, actions, campaigns and timelines to develop the goals of an organization or company. If we add what a digital marketing plan is, we are then talking about techniques such as positioning, search engine advertising, email marketing, social networks, content, mobile marketing, etc.
Years ago, creating a marketing plan consisted of building creative messages, designing communication and advertising campaigns and crossing your fingers that it would yield results. Today, linear work is being interrupted and the speed of innovations means that we work in a connected way.
The important thing now is to have all your communication channels connected so that the messages make sense.
2. Why is it so important to develop a digital marketing plan?
As we have seen, the purpose of developing a digital marketing plan is to achieve cambodia email list our objective through a series of actions. And not only that, we must justify the reasons for these actions. Many factors must be taken into account and good, fully targeted research must be carried out.
Let's take an example: getting quality clients will require research work that will guide us to our final objective.
For this reason, it is important to have a good digital marketing plan :
You will learn about the market and have a better vision of the sector in which you operate.
You will know the strengths and weaknesses of your competition.
You will know the paint points of your buyer persona.
You will define the path and strategies to follow to achieve your goal.
It allows you to plan a year in advance, so you can evaluate results.
You will be able to get ahead of events.
3. Checklist for designing the digital marketing plan
To make the process easier for you, we are going to create a simple checklist with the requirements you must meet to have a good digital marketing plan.
3.1 Always start with your client
Your customer is the beginning and end of your business. It is the backbone of your strategy and you should base your plan on it.
This is where you analyze your customers' behavior regarding your product and brand. For example, send surveys to your current customers if you have a good number or conduct telephone interviews to gain in-depth knowledge of their problems and needs.
We suggest you take a look at this article so you don't miss anything:
Prepare your research with our Buyer Persona template
cta-buyer-personas-tablet
3.2 Analyze your environment and your competition
Analyzing your competition in the technology sector is a function that you should always keep in mind in your digital marketing plan . The analysis you carry out to plan is more extensive, but during the development of your campaigns you always have to 'spy' on your competition.
digital marketing plan
What aspects should you take into account? Analyze the online presence of companies that cover the same need as yours: the website, the content, the social networks, the positioning and the appearances in the media are very important criteria to see the strategies of your competition. If you use online tools, the analysis will be fast and effective. In this Entrepreneur article you have 33 tools to analyze your competitors at any time.
3.3 Brainstorming to develop creativity
Brainstorming is perfect for moments of creative stagnation. It increases the chances of achieving effective solutions through teamwork and it's also a lot of fun!
During this phase there should be no judgement, the important thing is to gather as many ideas as possible and then review them , merge them and choose the ones that best respond to our needs. Brainstorming is like a board game, it is a creative process guided by rules, and you can focus on different dynamics and exercises to get answers.
3.4 Digital marketing plan methodology
At the end of your brainstorming session, you may be wondering which marketing methodology to use. Most likely, you will need actions to promote your company's brand and actions to attract contacts.
In any case, Inbound Marketing is the best path you can follow . It will help you grow your sales from a specific, dynamic and educational approach, thus promoting your company's values and boosting the brand's potential.
Read our article : Inbound Marketing in the technology sector, does it work?
3.5 Build your SMART goals
There is no planning without objectives and there are no objectives without a clear mission and vision. This is the most important point of your plan and will determine the correct path of your strategy.
The acronym SMART was formally coined by GT Dorian in 1981 and consisted of answering the question: how to write relevant objectives?
This is how he explains the meaning of each letter in an article for Management Review:
Specific: clearly specify what you want to improve
Measurable : it is possible to measure
Achievable : it is possible to achieve the measurement we assign
Relevant: it must be relevant to the company's strategic objectives
Timely: the periodicity of time to achieve the objective.
digital marketing plan
3.6 Integrate and connect all your tools
Prepare the path you are going to take and connect all your marketing channels. Don't miss any! It is very important that you have selected which social networks you are going to use, if you have several email addresses to send email marketing , if you need contact management software, etc.
A digital marketing plan is a document with the objectives, actions, campaigns and timelines to develop the goals of an organization or company. If we add what a digital marketing plan is, we are then talking about techniques such as positioning, search engine advertising, email marketing, social networks, content, mobile marketing, etc.
Years ago, creating a marketing plan consisted of building creative messages, designing communication and advertising campaigns and crossing your fingers that it would yield results. Today, linear work is being interrupted and the speed of innovations means that we work in a connected way.
The important thing now is to have all your communication channels connected so that the messages make sense.
2. Why is it so important to develop a digital marketing plan?
As we have seen, the purpose of developing a digital marketing plan is to achieve cambodia email list our objective through a series of actions. And not only that, we must justify the reasons for these actions. Many factors must be taken into account and good, fully targeted research must be carried out.
Let's take an example: getting quality clients will require research work that will guide us to our final objective.
For this reason, it is important to have a good digital marketing plan :
You will learn about the market and have a better vision of the sector in which you operate.
You will know the strengths and weaknesses of your competition.
You will know the paint points of your buyer persona.
You will define the path and strategies to follow to achieve your goal.
It allows you to plan a year in advance, so you can evaluate results.
You will be able to get ahead of events.
3. Checklist for designing the digital marketing plan
To make the process easier for you, we are going to create a simple checklist with the requirements you must meet to have a good digital marketing plan.
3.1 Always start with your client
Your customer is the beginning and end of your business. It is the backbone of your strategy and you should base your plan on it.
This is where you analyze your customers' behavior regarding your product and brand. For example, send surveys to your current customers if you have a good number or conduct telephone interviews to gain in-depth knowledge of their problems and needs.
We suggest you take a look at this article so you don't miss anything:
Prepare your research with our Buyer Persona template
cta-buyer-personas-tablet
3.2 Analyze your environment and your competition
Analyzing your competition in the technology sector is a function that you should always keep in mind in your digital marketing plan . The analysis you carry out to plan is more extensive, but during the development of your campaigns you always have to 'spy' on your competition.
digital marketing plan
What aspects should you take into account? Analyze the online presence of companies that cover the same need as yours: the website, the content, the social networks, the positioning and the appearances in the media are very important criteria to see the strategies of your competition. If you use online tools, the analysis will be fast and effective. In this Entrepreneur article you have 33 tools to analyze your competitors at any time.
3.3 Brainstorming to develop creativity
Brainstorming is perfect for moments of creative stagnation. It increases the chances of achieving effective solutions through teamwork and it's also a lot of fun!
During this phase there should be no judgement, the important thing is to gather as many ideas as possible and then review them , merge them and choose the ones that best respond to our needs. Brainstorming is like a board game, it is a creative process guided by rules, and you can focus on different dynamics and exercises to get answers.
3.4 Digital marketing plan methodology
At the end of your brainstorming session, you may be wondering which marketing methodology to use. Most likely, you will need actions to promote your company's brand and actions to attract contacts.
In any case, Inbound Marketing is the best path you can follow . It will help you grow your sales from a specific, dynamic and educational approach, thus promoting your company's values and boosting the brand's potential.
Read our article : Inbound Marketing in the technology sector, does it work?
3.5 Build your SMART goals
There is no planning without objectives and there are no objectives without a clear mission and vision. This is the most important point of your plan and will determine the correct path of your strategy.
The acronym SMART was formally coined by GT Dorian in 1981 and consisted of answering the question: how to write relevant objectives?
This is how he explains the meaning of each letter in an article for Management Review:
Specific: clearly specify what you want to improve
Measurable : it is possible to measure
Achievable : it is possible to achieve the measurement we assign
Relevant: it must be relevant to the company's strategic objectives
Timely: the periodicity of time to achieve the objective.
digital marketing plan
3.6 Integrate and connect all your tools
Prepare the path you are going to take and connect all your marketing channels. Don't miss any! It is very important that you have selected which social networks you are going to use, if you have several email addresses to send email marketing , if you need contact management software, etc.