How to participate in an international fair in the industrial sector

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Participating in an international industrial trade fair to boost business in another country can be profitable if planned in advance and the digital channel is included in the process. In addition, it is an excellent opportunity to stay up to date in the sector and investigate first-hand what the competition is doing.

But be careful! Planning before, during and after the fair is very important, only then will you be able to get the most out of it and obtain sales opportunities. In the following article, we want to cover all the steps we recommend for you to get a 10 out of your participation in an international fair. Ready?

Advantages of participating in an international fair
There is no doubt that attending a professional fair in our sector is a great brazil email list opportunity to get new clients, stay up to date with the latest developments and create strategic alliances. We give you 3 specific points to defend your company's participation:

1.- Interaction in the sector: people who attend a fair are proactive in selling and generating new contacts. What may not take forever with telemarketing or cold calling, at a fair can be reduced to just a few days. The very conditions of a fair accelerate the bond and new business relationships.

2.- Connectivity and return on investment: if we plan our participation correctly and have the appropriate online tools, we can return home with hundreds of contacts.

3.- Analyze the market: you will not only be selling your brand, products and ideas, remember that it is the best opportunity to conduct market research, analyze the competition and learn about industry trends.

4.- First step towards internationalisation: if your company aims to become a global company, a trade fair is the perfect opportunity to launch a global brand. Furthermore, if you are not prepared to bring your stand, participating as an attendee is already a step forward in making contacts and gathering information.

Do you need to find a trade show in your sector? Check out these portals!
In countries like the United States there is a very large trade fair movement and we can find ourselves overwhelmed by so much information. And not only is choosing the fair a complicated task, finding the perfect fair also turns out to be a slow process . But with these six portals we hope that in one morning you will already have the selection of fairs to participate in next year:

nFerias : They specialize in trade fairs around the world. Their database has more than 30,665 fairs in 143 countries.
Expo Data Base : Comprehensive portal with information on trade fairs and a search engine with 20,000 trade fairs worldwide.
Auma : If you are looking to expand into Germany, you can find valuable information on the portal of the German Trade Fair Association.
Trade Show News : Media outlet specializing in trade shows in the United States. A valuable resource for keeping up to date with the latest news.
10times : Although it is a simpler search engine than those mentioned above, it has a community of more than two million registered users.
Association of Spanish Trade Fairs : If you prefer to continue growing locally, on this portal you can find a list of all the trade fairs in Spain.