Include Landing Pages
Posted: Sun Jan 19, 2025 8:14 am
Find the most relevant keywords and update them as often as necessary. This is an ongoing process: study their performance and change them if they are no longer relevant. You can use the planner offered by Google to do this.
3. Don't forget SEO
Your paid strategy should not be the only one you use. In fact, SEO and SEM are strategies that feed off each other. It will be of no use to you to get a click on an attractive ad if the page where that click takes you does not meet the user's expectations in terms of usability, relevance and interest.
Don't neglect your blog posts, URL names, links or multimedia content.
4.
Although it is not essential, including a good landing page can help you convert a click into an excuse for a potential client to leave you their details and unequivocal signs of their interest in your offer.
A good landing page , unlike any other page on your website, s greece mobile phone number list hould be free of content that distracts from your specific objective and your specific offer.
5. Perform A/B testing
It is advisable to start the same campaign with two different designs to see how it performs and decide and adjust the ads and keywords to what gives the best results. Try different CTAs, different sizes and styles, etc.
6. Follow-up
One of the advantages of online advertising is the ability it gives us to make adjustments and changes during the development of campaigns, without having to wait until the end.
Since the cost of a campaign depends not only on the number of clicks it generates but also on the quality of the interactions it provokes, monitoring its performance and whether or not it meets its objectives is very important.
The Internet offers many possibilities in terms of advertising and we must take advantage of them as much as we can. This is not always easy, because it mixes different needs and fields of knowledge. SEM is a good example of this, as it requires knowledge about studying our potential market, algorithms and Machine Learning.
At PGR we can help you direct your search engine campaigns and turn SEM into one of your most valuable strategies for generating business.
Inbound Marketing
3. Don't forget SEO
Your paid strategy should not be the only one you use. In fact, SEO and SEM are strategies that feed off each other. It will be of no use to you to get a click on an attractive ad if the page where that click takes you does not meet the user's expectations in terms of usability, relevance and interest.
Don't neglect your blog posts, URL names, links or multimedia content.
4.
Although it is not essential, including a good landing page can help you convert a click into an excuse for a potential client to leave you their details and unequivocal signs of their interest in your offer.
A good landing page , unlike any other page on your website, s greece mobile phone number list hould be free of content that distracts from your specific objective and your specific offer.
5. Perform A/B testing
It is advisable to start the same campaign with two different designs to see how it performs and decide and adjust the ads and keywords to what gives the best results. Try different CTAs, different sizes and styles, etc.
6. Follow-up
One of the advantages of online advertising is the ability it gives us to make adjustments and changes during the development of campaigns, without having to wait until the end.
Since the cost of a campaign depends not only on the number of clicks it generates but also on the quality of the interactions it provokes, monitoring its performance and whether or not it meets its objectives is very important.
The Internet offers many possibilities in terms of advertising and we must take advantage of them as much as we can. This is not always easy, because it mixes different needs and fields of knowledge. SEM is a good example of this, as it requires knowledge about studying our potential market, algorithms and Machine Learning.
At PGR we can help you direct your search engine campaigns and turn SEM into one of your most valuable strategies for generating business.
Inbound Marketing