Price variation
Posted: Sun Jan 19, 2025 8:11 am
Tariffs for goods or services fluctuate depending on the season or time of day. For example, during the high tourist season, the cost of accommodation in resort hotels reaches its maximum level, but in winter it drops significantly. The same can be said about electricity pricing. At night, when demand for it is minimal, the cost per kilowatt-hour is the lowest.
Read also!
"9 Types of Customer Loyalty Programs"
Read more
Compilation of sets
This method is reminiscent lawyer data package of the Soviet-era tradition, when customers were offered "bonus" products along with their main purchases. The idea is to create a set that includes two popular products and one that is less in demand due to seasonality. It is important that the price of the set be more favorable than if the customer bought each product separately.
Product sets
Development of unique products
In this situation, they do not use a reduction in price at an unfavorable time, but make unique offers that will become popular. For example, McDonald's, in order to increase sales in the morning hours, when demand is usually low, launches specialized establishments that offer breakfasts.
Recommended articles on this topic:
Example of a cooperation proposal: just follow the instructions
How to Calculate Conversion: 3 Proven Options
What should ideal B2B marketing be like?
Release of new products
The time when demand is falling is an ideal opportunity to introduce new products and expand the range. This strategy will help both maintain customer interest and test the new product before the season. Using special offers and discounts in combination with this approach can work even more effectively.
Marketing experts recommend using the off-season to solve problems that were postponed during active sales. During low demand, you can do the following:
draw conclusions and evaluate the results achieved;
train staff;
update and expand the product line;
advertise products and promote the brand on social networks;
draw up new instructions, protocols, guidelines;
improve distribution infrastructure;
make plans for the next period.
Low sales due to the season are temporary. You should learn from failures and prepare for new successes and achievements.
Additional Sales Activati
Read also!
"9 Types of Customer Loyalty Programs"
Read more
Compilation of sets
This method is reminiscent lawyer data package of the Soviet-era tradition, when customers were offered "bonus" products along with their main purchases. The idea is to create a set that includes two popular products and one that is less in demand due to seasonality. It is important that the price of the set be more favorable than if the customer bought each product separately.
Product sets
Development of unique products
In this situation, they do not use a reduction in price at an unfavorable time, but make unique offers that will become popular. For example, McDonald's, in order to increase sales in the morning hours, when demand is usually low, launches specialized establishments that offer breakfasts.
Recommended articles on this topic:
Example of a cooperation proposal: just follow the instructions
How to Calculate Conversion: 3 Proven Options
What should ideal B2B marketing be like?
Release of new products
The time when demand is falling is an ideal opportunity to introduce new products and expand the range. This strategy will help both maintain customer interest and test the new product before the season. Using special offers and discounts in combination with this approach can work even more effectively.
Marketing experts recommend using the off-season to solve problems that were postponed during active sales. During low demand, you can do the following:
draw conclusions and evaluate the results achieved;
train staff;
update and expand the product line;
advertise products and promote the brand on social networks;
draw up new instructions, protocols, guidelines;
improve distribution infrastructure;
make plans for the next period.
Low sales due to the season are temporary. You should learn from failures and prepare for new successes and achievements.
Additional Sales Activati