What is digital marketing?

[tongfkymm44]

Digital marketing includes all communication, promotion and sales strategies that are developed in the digital environment (websites, social networks or digital platforms). Some actions are SEO, SEM or Inbound Marketing .

Digital marketing allows companies to have a greater reach and better segment their audiences. The latest data we know is that 63% of sales begin on the Internet. Brands cannot ignore that their positioning and visibility in search engines is an action in which they must invest and work.

In B2B in particular, sales do not arise on impulse as in many B2C businesses. They involve long, australia email list thoughtful purchasing processes, involving many purchasing influencers (a department, a manager, the financial and management team, for example). In addition, purchases in B2B often address a problem or need.

In this case, investing in digital and answering these questions will make it easier for your customers to reach you. Learn how to start an Inbound Marketing strategy with this ebook.

inbound marketing guide



Online marketing actions and strategies
Here are some digital marketing strategies:

Content Marketing
SEO
SEM
Ecommerce
Social networks
Social media advertising
Influencer digital marketing
Webinars (events, training, debates)
Digital marketing tools
Sales Enablement (ABM)


Content marketing : This involves creating and publishing content that interacts with your customers in their purchasing process. In other words, it attracts them, nurtures them, convinces them to buy, builds loyalty and turns them into prescribers of your products and services. In digital, content has multiple formats: blog article, news, report, brochure, catalogue, guide, ebook, video…



SEO : refers to Search Engine Optimization and is about all the actions that allow your website and content to be positioned on the Internet. Without a doubt, a large part of your sales will arise thanks to SEO. However, it is important to guide yourself with a positioning and growth strategy. It does not make sense to be positioned in search engines without having to do so.

that bring you many visitors, but no sales. At this point they will need advice or training.

Download the CONNEXT Guide on International SEO. You will be able to take your first steps:

INTERNATIONAL SEO



SEM: refers to Search Engine Marketing and , unlike SEO, includes all the actions that allow you to be positioned by paying. The ideal way to get started is to combine an SEO and SEM strategy in which you reduce the SEM budget as you position yourself through SEO, since this is earned and not paid for.



Ecommerce: your online store. Since COVID19, online shopping has multiplied and become easier. Currently, more than 50% of total purchases are made from mobile. In B2B, it is more complicated to close a sale from mobile, unless your business is the manufacture of boxes or packaging for other products, for example. However, the sales platform options are varied and very interesting for all types of businesses.

performance-marketing-5

Social Media: Social media users are looking for entertainment and community building. If your brand is able to create relevant content that generates engagement, it is a good space for digital marketing and promotion.



Social Media Advertising: Facebook ADS, Instagram ADS, LinkedIn ADS… thanks to social media data you can launch fully segmented digital ads, focused on an audience with specific characteristics. In B2B, LinkedIn ADS is a good option.



Digital influencer marketing: if social media belongs to anyone, it belongs to influencers. These are public figures with hundreds of thousands of followers who share with their followers and talk about various topics. Selecting influencers that fit your brand ideals can be a perfect digital action to promote a product, especially in B2C, by collaborating with influencers.



Webinars: digital events allow you to connect with your audience, build trust and close sales. After the pandemic, webinars gained a lot of strength, since there was no other way to meet with audiences. But right now, although they continue to work very well and are an interesting resource, they are not generating the same performance in registrations and attendance as in 2020.



Digital marketing tools: we cannot forget that thanks to digital marketing we can work with tools that make the work of the marketing team easier. Automation is key and tools like HubSpot optimize the time and costs of marketing actions. In fact, digital marketing is much cheaper.



Meet HubSpot!



Marketing and sales alignment: digitalization means that the sales team relies more on marketing teams, which are now gaining in importance. Some forms of collaboration are Sales Enablement or ABM ( Account Based Marketing ).

You can also download the CONNEXT Guide to Sales Enablement: “Effective collaboration between marketing and sales” with clear steps to help you create a collaborative work system.