SEO: Why Use Semantics to Position Yourself on Google?
Posted: Sun Jan 19, 2025 7:19 am
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SEO: Why Use Semantics to Position Yourself on Google?
Gone are the days when it was enough to optimize an article for a main keyword and be sure to reach the top of the search results! Today, it often takes a lot of effort to properly position a website.
Among the existing techniques for better positioning, there is semantic SEO , but it must be admitted that it is still little used by web project managers.
However, it really allows you to get russia phone number data results in SEO.
Let's see how…
Use semantics to rank for a large number of queries
In any web project, it is essential to develop above all a pillar page that will present the topics you will deal with and generally “work” with 2 to 4 rather general keywords and with a relatively high search volume.
While it’s obvious that this pillar page is where you should focus your SEO efforts at the start of your project, you’ll quickly need to offer other content to increase your traffic and feed Google by demonstrating that your site is dynamic.
This is where semantics comes in, to allow you to slowly but surely improve the ranking of your pillar page in Google.
The principle is very simple. You will have to create content on more specific keywords and therefore have a less interesting search volume.
web SEO seo and semantics
For example, if you are a graphic designer, your pillar page keyword will be “graphic design agency,” while your other pages will aim to target less searched queries like “logo creation , ” “visual identity , ” “graphic design,” etc.
It will then be sufficient to connect the “semantic” articles to the pillar page and it is the different pages of your site that should exploit this internal network to increase the search engine results.
Additionally, if you are ready to commit to a long-term SEO strategy , for example because you know that your main keywords are very competitive, it is important to develop a content hierarchy.
It is therefore interesting to start by positioning yourself on very specific keywords that generate little search volume.
SEO Structure of a Site
So, it’s the domino principle of knowing that this content will help you push a new article on a slightly more general keyword and so on to your pillar page which will benefit from all the “juice” brought by your semantic approach.
Semantics to help Google better understand your website
In addition to the additional traffic related to ranking on poorly formulated queries, semantics is also particularly interesting for a web project, in the sense that it can help Google better understand what it is dealing with.
Google SEO Suggestion
If your pillar page shows Google that your site offers content that allows for deeper exploration of the topic through links to internal pages where real work on semantics has been done, the search engine considers that your site offers real added value to the user.
Google will promote your site and it will then climb the search engine rankings. It is obviously up to you to maintain this dynamic by offering new content based on semantics which can take the form of advice , news or even hand -picked quotes from experts .
In fact, if Google considers you an expert because it believes you have covered all aspects of a given topic, your SEO should increase and your site traffic should explode.
Semantic work is complex and very time-consuming, but if you are consistent, prioritize your content, and answer questions people ask, Google should appreciate it.
If Google likes your content and thinks you cover your topic perfectly, it will naturally reward you by making you gain positions in its search engine rankings.
SEO: Why Use Semantics to Position Yourself on Google?
Gone are the days when it was enough to optimize an article for a main keyword and be sure to reach the top of the search results! Today, it often takes a lot of effort to properly position a website.
Among the existing techniques for better positioning, there is semantic SEO , but it must be admitted that it is still little used by web project managers.
However, it really allows you to get russia phone number data results in SEO.
Let's see how…
Use semantics to rank for a large number of queries
In any web project, it is essential to develop above all a pillar page that will present the topics you will deal with and generally “work” with 2 to 4 rather general keywords and with a relatively high search volume.
While it’s obvious that this pillar page is where you should focus your SEO efforts at the start of your project, you’ll quickly need to offer other content to increase your traffic and feed Google by demonstrating that your site is dynamic.
This is where semantics comes in, to allow you to slowly but surely improve the ranking of your pillar page in Google.
The principle is very simple. You will have to create content on more specific keywords and therefore have a less interesting search volume.
web SEO seo and semantics
For example, if you are a graphic designer, your pillar page keyword will be “graphic design agency,” while your other pages will aim to target less searched queries like “logo creation , ” “visual identity , ” “graphic design,” etc.
It will then be sufficient to connect the “semantic” articles to the pillar page and it is the different pages of your site that should exploit this internal network to increase the search engine results.
Additionally, if you are ready to commit to a long-term SEO strategy , for example because you know that your main keywords are very competitive, it is important to develop a content hierarchy.
It is therefore interesting to start by positioning yourself on very specific keywords that generate little search volume.
SEO Structure of a Site
So, it’s the domino principle of knowing that this content will help you push a new article on a slightly more general keyword and so on to your pillar page which will benefit from all the “juice” brought by your semantic approach.
Semantics to help Google better understand your website
In addition to the additional traffic related to ranking on poorly formulated queries, semantics is also particularly interesting for a web project, in the sense that it can help Google better understand what it is dealing with.
Google SEO Suggestion
If your pillar page shows Google that your site offers content that allows for deeper exploration of the topic through links to internal pages where real work on semantics has been done, the search engine considers that your site offers real added value to the user.
Google will promote your site and it will then climb the search engine rankings. It is obviously up to you to maintain this dynamic by offering new content based on semantics which can take the form of advice , news or even hand -picked quotes from experts .
In fact, if Google considers you an expert because it believes you have covered all aspects of a given topic, your SEO should increase and your site traffic should explode.
Semantic work is complex and very time-consuming, but if you are consistent, prioritize your content, and answer questions people ask, Google should appreciate it.
If Google likes your content and thinks you cover your topic perfectly, it will naturally reward you by making you gain positions in its search engine rankings.