How Retargeting Drives DTC eCommerce Growth
Posted: Sun Jan 19, 2025 7:18 am
Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your DTC eCommerce brand. And don’t miss our podcast interview with DTC eCommerce expert Steve Dinelli at the end.
What is Retargeting?
Retargeting is a way to advertise online. It’s sometimes referred to as remarketing, but there’s a difference. Remarketing is when you market to someone who has converted on your website – in other words, you already have a way to contact them.
Retargeting campaigns target website visitors who don’t convert.
It helps you reconnect with people who have already interacted with your brand. The goal is to remind them about your products and services. This way, they may come back and convert.
You can retarget visitors on multiple channels (e.g., email retargeting and direct mail retargeting).
Why Retargeting Matters for Your DTC Brand
There are two reasons to DTC eCommerce companies should be using retargeting:
Improve ROI. Retargeting often gives you more return on investment (ROI) than new zealand whatsapp data other online ads. This is because it focuses on people who already showed interest in your brand.
Increase Conversion Rates. Retargeting keeps your brand fresh in people’s minds. This can lead to more sales. This is especially true for DTC eCommerce, where people may need several reminders before buying.
How to Scale Your DTC eCommerce Brand with Retargeting
Here are the seven steps you’ll need to take to launch a DTC eCommerce retargeting campaign.
Find Your Target Audience. Figure out who you want to retarget. This could be people who left items in their cart, looked at your products but didn’t buy, or interacted with your brand on social media.
Pick the Right Retargeting Platform(s). Choose a platform that fits your audience’s habits and demographics. Some options are direct mail, email, Google Ads, Facebook, and Instagram.
Add the Necessary Pixels. Whichever platforms you choose, you’ll need to place a small script on your website. That will allow the platform to build an audience based on your website traffic.
Create Engaging Ads. Make interesting ads that speak to your target audience. Use strong calls-to-action (CTAs) and highlight what makes your products special.
Track Conversions. Set up conversion tracking to see how your retargeting ads are doing. This helps you improve your ads for better results.
Segment Your Audience. Split your retargeting audience into groups based on how they’ve interacted with your brand. This lets you create personalized ads for each group.
Test and Optimize. Keep trying different ad styles, targeting options, and bidding strategies. This helps you find the best mix for your retargeting campaigns.
Watch Your Budget. Check your ad spending often and adjust your budget as needed. This ensures you’re putting money into the most effective campaigns.
Build Your DTC eCommerce Brand with Retargeting
Retargeting is a strong strategy for growing your DTC eCommerce brand. By following the steps above, you can make targeted and effective retargeting campaigns. These campaigns can lead to more sales and better customer relationships.
For more on DTC eCommerce retargeting, check out our interview with Steve Dinelli on the Hot Pursuit: The Retargeting Podcast. In this interview, Steve shares valuable tips and insights for marketers of all levels.
Understand Customer Objections
One of Steve’s key suggestions for advanced marketers is to address customer objections head-on. He explains that creating multiple retargeting ads targeting different concerns can help overcome these objections.
“In retargeting, you might want to have five different features on five different ads,” Steve said. “You want to have a few different retargeting ads that the platforms can rotate through that overcome each of the different objections that a customer might have.”
Balance Segmentation and Media Efficiency
According to Steve, finding the right balance between segmentation and media efficiency is crucial for maintaining manageable audience groups. “You want to have your audiences big enough that you’re not losing media efficiency, but at the same time, segmented enough that the right customer can get the right message,” he said.
What is Retargeting?
Retargeting is a way to advertise online. It’s sometimes referred to as remarketing, but there’s a difference. Remarketing is when you market to someone who has converted on your website – in other words, you already have a way to contact them.
Retargeting campaigns target website visitors who don’t convert.
It helps you reconnect with people who have already interacted with your brand. The goal is to remind them about your products and services. This way, they may come back and convert.
You can retarget visitors on multiple channels (e.g., email retargeting and direct mail retargeting).
Why Retargeting Matters for Your DTC Brand
There are two reasons to DTC eCommerce companies should be using retargeting:
Improve ROI. Retargeting often gives you more return on investment (ROI) than new zealand whatsapp data other online ads. This is because it focuses on people who already showed interest in your brand.
Increase Conversion Rates. Retargeting keeps your brand fresh in people’s minds. This can lead to more sales. This is especially true for DTC eCommerce, where people may need several reminders before buying.
How to Scale Your DTC eCommerce Brand with Retargeting
Here are the seven steps you’ll need to take to launch a DTC eCommerce retargeting campaign.
Find Your Target Audience. Figure out who you want to retarget. This could be people who left items in their cart, looked at your products but didn’t buy, or interacted with your brand on social media.
Pick the Right Retargeting Platform(s). Choose a platform that fits your audience’s habits and demographics. Some options are direct mail, email, Google Ads, Facebook, and Instagram.
Add the Necessary Pixels. Whichever platforms you choose, you’ll need to place a small script on your website. That will allow the platform to build an audience based on your website traffic.
Create Engaging Ads. Make interesting ads that speak to your target audience. Use strong calls-to-action (CTAs) and highlight what makes your products special.
Track Conversions. Set up conversion tracking to see how your retargeting ads are doing. This helps you improve your ads for better results.
Segment Your Audience. Split your retargeting audience into groups based on how they’ve interacted with your brand. This lets you create personalized ads for each group.
Test and Optimize. Keep trying different ad styles, targeting options, and bidding strategies. This helps you find the best mix for your retargeting campaigns.
Watch Your Budget. Check your ad spending often and adjust your budget as needed. This ensures you’re putting money into the most effective campaigns.
Build Your DTC eCommerce Brand with Retargeting
Retargeting is a strong strategy for growing your DTC eCommerce brand. By following the steps above, you can make targeted and effective retargeting campaigns. These campaigns can lead to more sales and better customer relationships.
For more on DTC eCommerce retargeting, check out our interview with Steve Dinelli on the Hot Pursuit: The Retargeting Podcast. In this interview, Steve shares valuable tips and insights for marketers of all levels.
Understand Customer Objections
One of Steve’s key suggestions for advanced marketers is to address customer objections head-on. He explains that creating multiple retargeting ads targeting different concerns can help overcome these objections.
“In retargeting, you might want to have five different features on five different ads,” Steve said. “You want to have a few different retargeting ads that the platforms can rotate through that overcome each of the different objections that a customer might have.”
Balance Segmentation and Media Efficiency
According to Steve, finding the right balance between segmentation and media efficiency is crucial for maintaining manageable audience groups. “You want to have your audiences big enough that you’re not losing media efficiency, but at the same time, segmented enough that the right customer can get the right message,” he said.