It would be even better if you specified the exact specialization

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Of the company, for example, “local business” or “fitness club”. Author of the article If your site is in the Your Money Your Life category, then you need to mark the author-expert of the article, since Google relies on EAT signals when ranking YMYL sites. The author of the article or other text on the page is one of these signals.


Summary + Bonus: What Factors Affect Snippet CTR Snippet clickability is an list of ecuador whatsapp phone numbers important factor in the effectiveness of information and commercial sites. Let's sum it up and look at the factors that most influence CTR in search results: The site's position for a specific query. This is, of course, the most important factor influencing the clickability of a snippet. Getting into an extended snippet. Google has a lot of extended search results (for example, special results or carousels), and the larger the block with such results is visually, the more often it will be used to navigate to the site.


Semantic URL. Seeing the navigation chain in front of them, as in the case of breadcrumbs, the user better understands which section of the site they will get to after the transition. The presence of a long-tail query in the page title. The longer and more specific the page title, the more likely the snippet will attract a user who is looking for an answer to a specific question.