To successfully sell products abroad, it is necessary to develop an effective strategy. Its main goal is to achieve corporate goals and support the company's mission. Strategies in the field of international marketing are a set of rules and methods that help make decisions at all levels of enterprise management. The presence of such a system of actions in the company helps to determine:
The firm's relationship with the surrounding international environment.
Range of products and production technologies.
Competition and distribution policies.
Internal working relations.
Real and potential results.
The choice of a specific skype data package strategy often depends on the geographic scope and strength of a company's product portfolio. The competitive position matrix below illustrates the distribution:
Strength of the product portfolio Small geographic coverage Wide geographical coverage
Tall Barons Kings
Low Ordinary Crusaders
The most favorable position for the "Kings" provides them with unlimited market share expansion both within a single country and globally. While the least favorable position for the "Mediocrities" forces them to seek a specific niche. The "Barons" and "Crusaders" become vulnerable due to their limited presence in a small number of countries and the weakness of their product portfolio.
Standardization strategies can be divided into:
Global , which include the development of a single marketing plan for all countries (effective when international territories are similar to national ones).
Individual , which involve creating a separate marketing plan for each foreign market (effective when there are multiple product groups).
Strategic entry into the international arena occurs in the following ways:
Export (sale abroad of goods produced in one's own country).
Licensing (transfer of rights to use a trademark, patent, or production process in exchange for financial compensation).
Contracting activities (concluding an agreement with local companies on the production of products on their territory).
Contract management (transfer of management know-how to the partner while providing the necessary financing).
Establishment of joint ventures (combining the efforts of foreign and local businessmen for collective management and ownership of the created company).
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First steps in organizing international marketing
As with any new project or campaign, thorough research is required. This is especially important when entering a new market that may be significantly different from yours. In general, the goal is to gain a deep understanding of the international target audience. Let's look at some key aspects of international marketing that you need to consider before moving forward.