Adapt the content of your automated emails to the calendar

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Do you want to discover the secret behind emails that convert ? One of the key strategies to improve the effectiveness of your automated emails is to adjust the content of your campaigns according to the seasons of the year, as this is essential to ensure that your subscribers perceive that you are providing them with relevant and well-thought-out content.

In this article, we'll dive into best practices for running seasonal campaigns so your users can see your commitment by offering content tailored to the calendar.

Actions to adapt the content of automated emails to seasonality
Here's what you should do if you want to fit automated emails into your calendar:

1.- Change the shipping strategy
One very important thing to do when adjusting emails to seasonality is to adapt automated mailings according to the time of year and festive events. This is based on observing the behavior of subscribers, who tend to join the newsletter around holidays to get discounts or learn about current trends. Therefore, during these dates, you should adjust the frequency of mailings, as well as automated emails related to abandoned carts or temporary promotions, in order to encourage subscribers to make purchases before the offers expire. For example, in the case of Black Friday, it is essential to schedule an abandoned cart email for the same day, since regular mailings after one and three days would be inopportune after the offer ends.

2.- Adapt the content
Fine-tuning the content of your email campaigns is essential to ensure quality and avoid being considered spam by subscribers.

To address this challenge, seasonal imagery can be used. If you use images related to the seasonality of each campaign, such as colors and graphics that evoke the season, subscribers will quickly identify the purpose of the email.

Seasonal banners can also be included. When time does not allow for creating a new design for a specific campaign, seasonal banners can be added to the standard body of automated emails reminding users of important dates and offering discounts or other offers.

In addition, contextualized messages will help to adapt the content. That is why it is very important to take advantage of the content of the email to present products or services relevant to the season, thinking about how these can be useful to customers at specific times. For example, offering warm clothing in winter or beach products in summer.

On the other hand, messages about limited discounts, special services, or other finland mobile phone number list offers can be included to motivate subscribers to make quick purchases and encourage participation in campaigns. These strategies help keep email campaigns relevant and effective.

3.- Quality control
Once these actions have been implemented to improve the effectiveness of automated emails , it is crucial to ensure that they meet quality standards. Before each seasonal automation campaign, it is recommended to carry out a thorough review to ensure that all components of the email are working correctly. Specific tests should be carried out to verify that links and buttons are operational, that the design is adaptable to mobile devices, that texts communicate effectively, that any new content is displayed and works correctly, and that you are aware of updates to inbox providers, as these changes may affect the display and operation of the content.

This review process is essential to maintaining the quality and effectiveness of your automated email campaigns .