AI is able to recognize objects in photographs. This allows you to increase the accuracy of targeting and find an audience that is usually missed by targeted advertising settings.
For example, a neural network for business promotion can find people who have moustaches, wear hats, and choose certain brands. Several years ago, the company "Ashmanov and Partners" developed the project "Ochkarik".
The task was to target VKontakte users who wear glasses. To do this, photos of people on the social network were analyzed. The first parsing managed to collect an audience of 263,000 accounts.
To optimize your advertising campaign
Thanks to the Albert neural network, Cosabella was able to save on the marketing department, completely eliminating it. AI automatically makes advertising purchases on various platforms such as Google Ads.
Using neural networks in marketing
The program can send linkedin data package letters and messages to clients, analyze information, and optimize advertising campaigns.
Albert is also used by international fruit producer Dole Asia. With the help of this neural network for business, the company increased sales by 87%. By analyzing various parameters, the AI generated recommendations for advertising placement. For example, the program determined that the highest user engagement rates are on smartphones, and transferred most of the marketing budget to this area.
AI-CD is another neural network that is used as a replacement for the marketing department. The program officially occupies the position of creative director in one of the Japanese advertising agencies. AI chooses what TV advertising will be like. As a rule, its videos are rated higher by the jury than those developed by marketers.
The LoopMe neural network is capable of optimizing advertising on mobile devices. AI independently searches for an audience. Ads are displayed based on several personalized parameters (device type, OS, user category). This neural network for business is often used by Microsoft, Audi, Philips.
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To evaluate potential partners
AI can be used when working with bloggers. For example, a neural network can find an influencer with a specific audience.
HypeFactory is able to evaluate a blogger's subscribers by various parameters (solvency, interests, geography). AI can identify unscrupulous bloggers who inflated their audience, likes or abused mass following and activity chats.