Let your team freely formulate ideas

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Not only should ideas not be judged, but it is vital to provide a space of freedom so that participants can give their opinions without fear of being negatively criticized.

Promotes the exposition of ideas
Try to keep the flow of ideas flowing without interruptions. Ideally, brainstorming groups should not be too large.

Avoid long meetings and make the most of the time allotted. We recommend that the session lasts no more than 40 minutes.

Promotes the exchange of ideas among team members
The goal of brainstorming is to make the work collaborative and gabon business email list participatory. It encourages the exchange of ideas and the exchange of opinions: several heads are always better than one!

Take breaks
For a brainstorming session to be truly productive, it's essential to take breaks. Let the team stretch their legs, grab a bite to eat, or relax for a while, and then get back to work with a clearer mind.

The best brainstorming techniques for your marketing team

Monitor the time
Time is of the essence in brainstorming. Contrary to popular belief, more time does not mean more productivity. After a certain period, brainstorming tends to become scattered, repetitive and unproductive.

The ideal duration of this exercise is one hour. The first fifteen minutes can be considered as a warm-up, while the participants are encouraged to make themselves heard and the first ideas are articulated.

The middle half hour is the most important: the most interesting solutions and the best group dynamics will be generated during this time . That is why it is preferable for it to flow without interruptions.

During the last fifteen minutes, it is advisable to carry out an evaluation of the ideas, as we will describe below.