What Does Voice Search Mean for WordPress SEO?

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what does voice search mean for WordPress SEO
The technological landscape is constantly evolving and with it, search engine optimization (SEO) . As mobile internet usage continues to take over, voice search is becoming increasingly popular.

Therefore, many websites and business owners may be wondering how to optimize their content to benefit from it.

Fortunately, voice search optimization is very similar to “regular” SEO in many ways.

In this article, we will explore the nuances of voice search and its implications for WordPress users.

So we’ll go over some best practices for fine-tuning estonia phone number data site to rank better for this type of search.

Let's get started!

Table of Contents view
Introduction to Voice Search
There was a time when the idea of ​​using our voices to communicate with devices seemed impossible and impractical. However, today 55% of people use their voices to search their phones.

We expect this trend to continue as digital assistants like Google Assistant and Siri become more sophisticated and voice usage becomes more normalized.

Part of this expansion is due to the increased use of mobile devices. When you're on the go, voice is often faster and more convenient than manually typing your search query.

Users can ask for local restaurant suggestions while walking downtown, rather than having to stop, open an app, and focus their attention on their phone.

Additionally, the popularity of smart speakers like Amazon Echo and Google Home means that many people now search by voice since there is typically no other way to interact with these devices.

Smart speaker users are more likely to ask for music to play, but online searches account for 47% of smart speaker usage.

The bottom line is that voice optimization is no longer a luxury, but is quickly becoming a necessity. This means you may need to rethink your SEO strategy.

At its core, voice search is essentially a conversation between the user and their digital assistant, as opposed to the simpler queries of traditional search. Voice search queries tend to be more specific.

For example, a typed search might use the query “voice search for WordPress SEO,” while a voice search is more likely to use the specific phrase “what does voice search mean for WordPress SEO?” Optimizing for the latter could make your content more visible to voice search users.

Another key factor in voice search is the user's search intent . People who search by voice usually want quick answers - they probably won't even click on the search results on your web page.

Featured snippets and rich results get the most attention. For this reason, search engine results page ( SERP ) entries need to be detailed and clear more than ever.

How to Optimize Your Website for Voice Search (6 Key Tips)
Now that you know what voice search users are looking for, you can optimize your content by focusing on specific areas of your site.

The best part is that the six tips below won’t just help with voice search. They’re also great general SEO best practices, so implementing them should help your rankings with traditional desktop and mobile search, too.

1. Target long-tail keywords
As mentioned above, voice search queries tend to be longer and more conversational than text-based searches. This means there may be more opportunities to capture specific long-tail keywords that might normally have lower search volumes.

Long-tail keywords are more specific and usually less common search terms. These keywords typically receive a lower overall search volume than shorter, more general terms. However, they tend to offer a higher conversion value.

In other words, people who search for more specific terms are likely to be closer to taking action than those who search for a more vague term.

Natural language and phrases used in voice search complement long-tail keywords perfectly. The best part is that the nature of voice queries means that the “lower volume problem” is likely to become less of an issue as voice search usage increases.

The bottom line is that voice search makes long-tail keywords a winning choice.

If you’re not sure where to start, keyword research tools like SEOZoom can help.