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The company revealed that it generated $31.2 billion in revenue in 2021 from advertising, up 32% in the last quarter. Unlike several tech giants such as Meta , Amazon says that recent changes in user data protection – notably from Apple – have not had a noticeable impact on its advertising revenue.


According to Dave Fildes, director of investor costa rica phone number library relations, “the opportunities for brands to engage customers across Amazon properties are largely unchanged.” Advertising remains a modest part of Amazon's business model, representing 7% of its turnover, however these results, as well as the overall growth of digital advertising in 2021, suggest a growing place for advertising on the platform. Facebook users down – Bad news for Meta: Facebook recorded, for the first time in its history , a drop in its number of users: 1.929 billion daily users of the platform compared to 1.


93 billion last quarter. This news did not please its investors, leading to a 26% drop in its stock market value (equivalent to $220 billion). Facebook's growth therefore seems to be reaching a plateau, partly due to the decline in interest from young audiences, who are mainly found on TikTok . Although Meta is not in danger , this news seems unwelcome for the group which needs the confidence of its shareholders as well as the interest of its audiences for the development of its metaverse projects.