NTT Data x iRidge Group Ideathon Report

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About Ideathon
An ideathon is a portmanteau of the words "idea" and "marathon," and is an event in which a diverse range of members participate and exchange ideas on a specific theme, both individually and in teams.

The aim is to generate ideas that would not be sierra leone email address thought of at present.


This was the first initiative aimed at creating a co-creative output between the Corporate ABS Promotion Office of NTT Data's Corporate Consulting & Marketing Business Headquarters and members of iRidge & Qoil, with a total of about 40 people split into eight teams participating.



Background and purpose of the joint ideathon project
In recent years, as client challenges have become more diverse, including DX, CX, UI/UX, and AX * , it has become difficult for a company to provide the means to solve all of them on its own.

In order to solve the diversity of issues, it can be said that supporting companies are also required to work together to create a system that meets the needs.

*This time, it is used in the context of app transformation.

In this context, this ideathon was planned with the aim of realizing synergies by teaming up NTT DATA, which has strengths in core financial systems and supports a wide range of clients from government agencies to the private sector, and the iRidge Group, which specializes in planning and developing digital utilization in user contact areas such as app development and marketing communications.



theme
The given requirement for the ideathon was to create ideas that could lead to client issues, solutions, and expansion of the client's business, centered around the expansion of NTT DATA's point/customer management SaaS "CAFIS Explorer" and new offering menus.

The theme was "Menu that can be proposed to railway companies in Nagoya."