Turn a side project into a personal brand

[shaownhasane]

Even before her videos went viral, Goldie was focused on climbing the corporate ladder. After working in branding and marketing for major brands for over 10 years, Goldie felt she had reached her limit. Her next obvious step was to lead an in-house marketing team.

But in 2017, Goldie began posting short marketing advice videos kyrgyzstan email list on LinkedIn, more out of interest than career advancement. To her surprise, the videos were a huge success. As her following grew exponentially, brands began approaching her for speaking opportunities and high-level one-off consulting projects.

Goldie recognized a business opportunity and founded Warm Robots as a way to formalize her personal brand and services. The branding and marketing agency allowed her to hire contractors to meet growing client demand.

Meanwhile, Goldie began documenting her agency travels while continuing to post LinkedIn videos. Her fans love getting a behind-the-scenes look at Warm Robots operations while also gaining access to Goldie's marketing skills. This meta-approach provides value to her target audience and solidifies her personal brand in the industry.

Example of agency behind personal branding
Over time, Goldie's videos earned her a loyal community eager to learn from her marketing wisdom. When brands like Adobe came calling, her reach convinced them that she could create engaging content and reach executive-level professionals.