Stages of developing a business strategy
Posted: Sun Jan 19, 2025 5:13 am
Market Environment Analysis
Setting strategic goals is impossible without taking into account the current marketing environment due to systemic changes occurring in the world and affecting various aspects of the economy, social processes and the living conditions of specific people. Analysis of the changes taking place allows us to formulate a primary policy.
Using marketing analysis, evaluate:
demand for certain products by consumers and the reasons that determine demand;
solvency of the target group;
markets with the architect data package greatest demand and capacity;
the most profitable sales channels.
Trend analysis
Trends in modern markets are determined by:
dependence on the so-called Generation Z, which is characterized by a special type of communication and a specific priority of consumption;
global digitalization and robotization;
using large amounts of information;
automation of business processes;
quality and quantity of labor resources;
changes in business rules due to the adoption of new laws, for example, on mandatory labeling of goods;
turning personal communications into a new luxury;
rapid change in values and attitudes in society, and therefore changing consumer preferences.
Stages of developing a business strategy
Nowadays, there is an increase in demand for:
industries focused on the future – agribusiness, construction, risk management;
medicine, disease prevention;
cosmetology, aesthetic surgery;
psychology – counseling on family, romantic relationships and ways to protect against stress and anxiety;
career counseling, coaching;
comfort – various household services, delivery;
financial consulting, investments;
impressions and development – learning, pleasure, gadgets, creativity, hobbies, travel;
comfort and luxury.
Information for trend analysis can be obtained:
from the customs database;
OFD databases;
statistical data;
information from rating and trend agencies (GFK, Euromonitor International, Nielsen, Romir, Data Insight, PWC);
Retail Association reports;
materials from competent industry experts and opinion leaders;
internal reporting of companies;
analysts from the Google and Yandex research centers.
Research of competitive ability using methods of trend and marketing analysis
It is determined by:
systematic and regular market analysis – to win the competitive struggle, it is necessary to quickly respond to changes, constantly staying up to date with events;
systematic study of the target audience, allowing for personalization of the offer taking into account changing consumer preferences (in modern conditions, buyers rarely give preference to one brand from year to year);
studying customer experience – how comfortable it is for the customer to interact with the company and its products;
conducting master classes, organizing showrooms, gamifying sales - everything that is commonly referred to as Experiential Marketing (experience economy).
Setting strategic goals is impossible without taking into account the current marketing environment due to systemic changes occurring in the world and affecting various aspects of the economy, social processes and the living conditions of specific people. Analysis of the changes taking place allows us to formulate a primary policy.
Using marketing analysis, evaluate:
demand for certain products by consumers and the reasons that determine demand;
solvency of the target group;
markets with the architect data package greatest demand and capacity;
the most profitable sales channels.
Trend analysis
Trends in modern markets are determined by:
dependence on the so-called Generation Z, which is characterized by a special type of communication and a specific priority of consumption;
global digitalization and robotization;
using large amounts of information;
automation of business processes;
quality and quantity of labor resources;
changes in business rules due to the adoption of new laws, for example, on mandatory labeling of goods;
turning personal communications into a new luxury;
rapid change in values and attitudes in society, and therefore changing consumer preferences.
Stages of developing a business strategy
Nowadays, there is an increase in demand for:
industries focused on the future – agribusiness, construction, risk management;
medicine, disease prevention;
cosmetology, aesthetic surgery;
psychology – counseling on family, romantic relationships and ways to protect against stress and anxiety;
career counseling, coaching;
comfort – various household services, delivery;
financial consulting, investments;
impressions and development – learning, pleasure, gadgets, creativity, hobbies, travel;
comfort and luxury.
Information for trend analysis can be obtained:
from the customs database;
OFD databases;
statistical data;
information from rating and trend agencies (GFK, Euromonitor International, Nielsen, Romir, Data Insight, PWC);
Retail Association reports;
materials from competent industry experts and opinion leaders;
internal reporting of companies;
analysts from the Google and Yandex research centers.
Research of competitive ability using methods of trend and marketing analysis
It is determined by:
systematic and regular market analysis – to win the competitive struggle, it is necessary to quickly respond to changes, constantly staying up to date with events;
systematic study of the target audience, allowing for personalization of the offer taking into account changing consumer preferences (in modern conditions, buyers rarely give preference to one brand from year to year);
studying customer experience – how comfortable it is for the customer to interact with the company and its products;
conducting master classes, organizing showrooms, gamifying sales - everything that is commonly referred to as Experiential Marketing (experience economy).