By establishing your agency's presence on multiple directories, you can increase visibility, build a reputation, and generate an influx of potential clients. There are several types of agency directories: technology partner directories, job showcases, award directories, and third-party review sites.
How to optimize your listing profile? Use relevant keywords that target your specific services or markets. Also, make sure all information is accurate and up-to-date. Provide as much data as possible for each directory.
Facebook Groups
This is a great way to engage with potential customers – through the south africa business email list group you can help people solve their problems and create conversations around key topics that relate to your business.
You can also use the group itself as a platform to promote other strategies you are implementing together.
By leveraging the sense of exclusivity and belonging, you can encourage people to join your group and then collect personal information during the registration process. You can even promote your group with Lead Ads campaigns.
Influencers
This is a popular strategy among younger B2C segments and can be very effective for agency lead generation. The key is to work with the right influencers.
According to DemandGen , 40% of B2B executives say they place emphasis on consuming credible content from industry influencers – speakers at trade events, contributors to prestigious magazines, or any other relevant and authoritative media personality in their sector.