Checking the site before launch using the SEO checklist
Posted: Sun Jan 19, 2025 4:58 am
So, everything is ready: the semantic core is collected, the structure is defined, the texts are written. All that remains is to lay out the site on a suitable engine. The description of this operation is the basis for another detailed article. We will not go into details. Let's assume that you have already studied everything and are ready to start.
Before adding a website project to Webmaster and waiting for indexing by the search engine, check the parameters again according to the checklist:
meta tags are optimized and written for each page;
filled in title and self employed data package alt contents for graphics;
correct robots.txt/sitemap.xml files have been created;
URLs are specified;
made a 404 page template;
Google Analytics and Yandex.Metrica codes are connected;
the e-commerce module (for marketplaces) was initiated;
the download speed was measured;
the correctness of the mobile version of the site has been checked;
Hypertext Transport Protocol Secure is enabled (if necessary).
In a website startup, the first preparatory stage is one of the most important. Timely correction of found errors and shortcomings will save you from excessive spending of money and time in the future.
Working out commercial factors
The success of promoting a company's website in Yandex depends on many circumstances. The complex of such parameters is called "commercial factors".
It is unlikely that anyone can name their exact number, but many professionals working in Yandex services highlight the following:
information about contacts (route map on the navigator, type of communication, details);
presence in Yandex.Directory and Yandex.Maps;
presence of groups in social networks;
range of goods (and services);
the degree to which the cards are filled with useful information;
availability of communication channels;
filters for efficient search and sorting of offered goods and services;
availability of reviews and the ability to evaluate them;
certificates of quality and conformity, warranties, etc.;
discounts, promotions, bonus systems, etc.;
no advertisements on the page;
technical equipment (implementation of an online assistant, a button for ordering a call back, various calculators, etc.)
Often, such trifles hinder the promotion of a company's website.
Let us clarify that the above factors make sense to consider if ranking is planned specifically for commercial queries. They are not relevant for launching a content startup.
Encouraging site visitors and media to share information about the site
The wider the potential target audience, the better. If your brand is mentioned on other resources, the site's rating will be higher. Consequently, the number of additional backlinks will increase.
Third party links on the company website
Source: shutterstock.com
How to do it:
Collaborate with bloggers and journalists by providing expert opinions on your industry for their articles.
Establish contact with target online resources and offer to share their experiences.
Ask your partners and clients to post your contacts on their resources in the “Our partners” section.
Encourage reviews and reviews of your products on third-party sites.
Offer your candidacy as an expert to local media.
If your brand is mentioned in a positive light at least 3-4 times a month, you will immediately notice an increase in the effectiveness of promoting your company's website on the Internet.
Localize SEO
Before adding a website project to Webmaster and waiting for indexing by the search engine, check the parameters again according to the checklist:
meta tags are optimized and written for each page;
filled in title and self employed data package alt contents for graphics;
correct robots.txt/sitemap.xml files have been created;
URLs are specified;
made a 404 page template;
Google Analytics and Yandex.Metrica codes are connected;
the e-commerce module (for marketplaces) was initiated;
the download speed was measured;
the correctness of the mobile version of the site has been checked;
Hypertext Transport Protocol Secure is enabled (if necessary).
In a website startup, the first preparatory stage is one of the most important. Timely correction of found errors and shortcomings will save you from excessive spending of money and time in the future.
Working out commercial factors
The success of promoting a company's website in Yandex depends on many circumstances. The complex of such parameters is called "commercial factors".
It is unlikely that anyone can name their exact number, but many professionals working in Yandex services highlight the following:
information about contacts (route map on the navigator, type of communication, details);
presence in Yandex.Directory and Yandex.Maps;
presence of groups in social networks;
range of goods (and services);
the degree to which the cards are filled with useful information;
availability of communication channels;
filters for efficient search and sorting of offered goods and services;
availability of reviews and the ability to evaluate them;
certificates of quality and conformity, warranties, etc.;
discounts, promotions, bonus systems, etc.;
no advertisements on the page;
technical equipment (implementation of an online assistant, a button for ordering a call back, various calculators, etc.)
Often, such trifles hinder the promotion of a company's website.
Let us clarify that the above factors make sense to consider if ranking is planned specifically for commercial queries. They are not relevant for launching a content startup.
Encouraging site visitors and media to share information about the site
The wider the potential target audience, the better. If your brand is mentioned on other resources, the site's rating will be higher. Consequently, the number of additional backlinks will increase.
Third party links on the company website
Source: shutterstock.com
How to do it:
Collaborate with bloggers and journalists by providing expert opinions on your industry for their articles.
Establish contact with target online resources and offer to share their experiences.
Ask your partners and clients to post your contacts on their resources in the “Our partners” section.
Encourage reviews and reviews of your products on third-party sites.
Offer your candidacy as an expert to local media.
If your brand is mentioned in a positive light at least 3-4 times a month, you will immediately notice an increase in the effectiveness of promoting your company's website on the Internet.
Localize SEO