User queries and search behavior evolve

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The previous traffic volume decreased by 40-50% after a year. requiring optimization for new semantics. Keywords become outdated very quickly, especially when it comes to information semantics. Technical SEO (website speed, mobile search updates) - all of this also requires constant monitoring and improvement. New pages need to be optimized as the site grows. External ranking factors (especially the link profile) should be carefully checked over time (links from low-quality sites appear, good donors themselves sometimes remove URLs to third-party sites, sometimes donor sites die).


Yandex.Webmaster and Google Analytics Analytics will help identify ineffective list of canada whatsapp phone numbers pages that need optimization. So, search engine optimization of pages is a continuous process. If you abandon it, the outcome (sooner or later) is guaranteed: the share of traffic from search will gradually decrease until visits to the site become isolated. Yes, for some time your site will still be able to work by inertia: if search engine optimization of pages is done conscientiously, high-quality semantics are collected, the site can bring traffic for several more years.


Even the coolest sites experience a gradual decline in traffic if they are not regularly optimized. Here are the reasons why SEO needs to be maintained and regularly updated semantics: Existing pages (in many niches and topics) very quickly lose relevance, the collected search queries are searched less and less often, and over time they stop bringing traffic at all. Competitors are not sitting idle, they also want to be on top.