Trends for online advertising in 2018
Posted: Sun Jan 19, 2025 4:38 am
Advertising continues to evolve and new technologies are coming to boost the industry. Traditional campaigns have opened up to incorporate new resources that seek to position brands and maximize profits. What are the main trends for online advertising in 2018?
1. Artificial Intelligence
AI is present in many aspects of daily life and online advertising is no exception. Among its main applications are:
– Programmatic purchases: basically consist of auctioning the best advertising spaces available, in such a way that the intelligent system chooses the best advertisement based on data predetermined by the system.
– Specific algorithms: These codes are becoming more and more precise in showing consumers advertising in different formats, which exactly meets their needs and desires, based on how they have reacted to previous offers. In this way, AI systems choose the ideal ad for each person, from among thousands or perhaps millions of options.
Trends in online advertising
2. Augmented Reality
This technology shows the user details of the visual content combined with virtual elements, to create a unique and attractive experience through smart devices, such as smartphones or tablets.
The uses it has had in online advertising have been diverse, especially after the appearance of the popular game Pokémon Go in 2016. Brands such as Coca Cola, HBO and Pepsi have taken advantage of this technology to conquer, especially, the younger audience.
3. Videos for mobile systems
Mobile devices have marked a before and after in digital marketing campaigns. In 2018, according to Marketing & Growth hacking, digital marketers and advertisers will take advantage of the power of video marketing to integrate it into their mobile strategies, as follows:
– Storytelling through video: this involves telling interesting and engaging stories in just a few seconds, to generate immediate interest and obtain a greater number of clicks.
– Live streaming: Live broadcasts for advertising purposes will continue to grow this year, so it is important to integrate this technique into your strategy. This requires an attractive script, an innovative idea and personalities with enough charisma to capture the public’s attention.
4. Native advertising
Marketers have learned a lot about inbound marketing, as evidenced by one of the top trends for 2018: native advertising.
More and more marketers are integrating this type of advertising how useful is cyprus numbers data into their campaigns. These are banners and links with a look and context very similar to that of the advertiser, so that the user will hardly notice the difference. The main advantage is the organic capture of the public, without having to interrupt their experience.
5. Hyper-personalization of advertising
Thanks to the data available on the Internet and analytics platforms, it is possible to direct highly personalized messages to people, taking advantage of those specific moments and events, to deliver an advertising element in the right way.
Therefore, in 2018 you cannot waste the use of geographic location, demographic data, habits and interests of users to optimize your campaigns.
6. Emotional marketing
This year, emotional management through storytelling will play a key role in the world of digital advertising. Companies such as Nike and Pampers have taken advantage of this concept to touch the most sensitive fibers of their audience, increasing their sales and followers on social networks.
It is important to take advantage of this resource to communicate with the public, without falling into paternalism or exaggeration. On the contrary, the objective will always be to strengthen the branding work and get consumers to better understand the brand's mission, bringing your services closer to their daily lives.
1. Artificial Intelligence
AI is present in many aspects of daily life and online advertising is no exception. Among its main applications are:
– Programmatic purchases: basically consist of auctioning the best advertising spaces available, in such a way that the intelligent system chooses the best advertisement based on data predetermined by the system.
– Specific algorithms: These codes are becoming more and more precise in showing consumers advertising in different formats, which exactly meets their needs and desires, based on how they have reacted to previous offers. In this way, AI systems choose the ideal ad for each person, from among thousands or perhaps millions of options.
Trends in online advertising
2. Augmented Reality
This technology shows the user details of the visual content combined with virtual elements, to create a unique and attractive experience through smart devices, such as smartphones or tablets.
The uses it has had in online advertising have been diverse, especially after the appearance of the popular game Pokémon Go in 2016. Brands such as Coca Cola, HBO and Pepsi have taken advantage of this technology to conquer, especially, the younger audience.
3. Videos for mobile systems
Mobile devices have marked a before and after in digital marketing campaigns. In 2018, according to Marketing & Growth hacking, digital marketers and advertisers will take advantage of the power of video marketing to integrate it into their mobile strategies, as follows:
– Storytelling through video: this involves telling interesting and engaging stories in just a few seconds, to generate immediate interest and obtain a greater number of clicks.
– Live streaming: Live broadcasts for advertising purposes will continue to grow this year, so it is important to integrate this technique into your strategy. This requires an attractive script, an innovative idea and personalities with enough charisma to capture the public’s attention.
4. Native advertising
Marketers have learned a lot about inbound marketing, as evidenced by one of the top trends for 2018: native advertising.
More and more marketers are integrating this type of advertising how useful is cyprus numbers data into their campaigns. These are banners and links with a look and context very similar to that of the advertiser, so that the user will hardly notice the difference. The main advantage is the organic capture of the public, without having to interrupt their experience.
5. Hyper-personalization of advertising
Thanks to the data available on the Internet and analytics platforms, it is possible to direct highly personalized messages to people, taking advantage of those specific moments and events, to deliver an advertising element in the right way.
Therefore, in 2018 you cannot waste the use of geographic location, demographic data, habits and interests of users to optimize your campaigns.
6. Emotional marketing
This year, emotional management through storytelling will play a key role in the world of digital advertising. Companies such as Nike and Pampers have taken advantage of this concept to touch the most sensitive fibers of their audience, increasing their sales and followers on social networks.
It is important to take advantage of this resource to communicate with the public, without falling into paternalism or exaggeration. On the contrary, the objective will always be to strengthen the branding work and get consumers to better understand the brand's mission, bringing your services closer to their daily lives.