Telegram Content Formats for Business
Posted: Sun Jan 19, 2025 4:34 am
Publication
Similar to regular VK posts, it can include text, graphics, video, and any combination of these formats. Links can also be inserted. Blocking, which is typical for social networks, is not used, which helps avoid a reduction in reach.
Survey
To engage users in Telegram, you can use various interactive tools, such as surveys. There are not many of them on this platform, if you compare them with VK. The audience positively perceives such content and willingly shares information.
Voice messages
This format can be used both usa student data package in channels and in chats where loyal users are located. Voice messages allow you to talk about personal experiences, spread information about upcoming events, etc. Also, this form of content delivery can help new subscribers reduce the distance with the brand and let them know that there is a real person behind the channel, not a faceless enterprise.
Voice messages
Source: shutterstock.com
Video messages
You can use them along with voice to record short messages to your audience in real time, announcements of upcoming events, etc. This content differs from stories in that it lacks the ability to insert stickers and other multimedia content.
Video and audio calls
Telegram for business has the ability to conduct all kinds of streaming events, webinars, conferences and the like through a user-friendly interface. Up to 30 people can hold a meeting at the same time, and the number of viewers can reach one thousand. There is also a noise reduction function, displaying the screen in video mode. It is possible to save a video created during the event.
Documents
In Telegram, you can send each other not only text documents, but also archives, videos, and graphics. All content is saved on a cloud server and can be read by any device with the application installed. The difference of this platform is that all files are presented to the user by category, which greatly simplifies the search for the necessary content.
You should not use Telegram to send confidential information, although the service uses advanced security tools.
Read also!
"Sales Triggers That Have Never Failed"
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Registering a Telegram channel for business
This makes it possible to get the widest possible user reach. Let's take a closer look at the process of registering it in Telegram.
To work, you will need the Telegram desktop application for PC. Any user can host a channel for free.
Now you need to click on the settings icon, which is located in the upper left corner of the application screen. Here you need to select the option "Create channel".
When working from a phone, only the "Create a group" option will be visible in this area of the screen. You need to click on the pencil icon to write a message, and the "Create a channel" option will be displayed.
Data for registering a Telegram channel for business
Title. It should not be longer than 128 characters. Longer text will not allow you to save the data. When viewing the channel, the user will only see the first lines, so key information should be indicated at the very beginning.
Avatar. Insert your company logo or author's photo here. You can also add some graphic image that matches the channel's theme.
Description. It should not be longer than 255 characters. It indicates the main topic of the channel, its mission, who it is addressed to, and so on.
Link to the channel. This text can be shortened to a minimum to make it easier to remember.
Optionally – the locality or region where the channel’s target audience lives.
Take care of the design, it should attract attention. Then you can start publishing content.
You can write 5-10 messages before opening the channel to free access and gaining subscribers.
The first users can be added from your own contact list if they might be interested in the topic.
Monitor the public's reaction to the published content, this will allow you to find out the preferences of users and choose the most appropriate format.
Similar to regular VK posts, it can include text, graphics, video, and any combination of these formats. Links can also be inserted. Blocking, which is typical for social networks, is not used, which helps avoid a reduction in reach.
Survey
To engage users in Telegram, you can use various interactive tools, such as surveys. There are not many of them on this platform, if you compare them with VK. The audience positively perceives such content and willingly shares information.
Voice messages
This format can be used both usa student data package in channels and in chats where loyal users are located. Voice messages allow you to talk about personal experiences, spread information about upcoming events, etc. Also, this form of content delivery can help new subscribers reduce the distance with the brand and let them know that there is a real person behind the channel, not a faceless enterprise.
Voice messages
Source: shutterstock.com
Video messages
You can use them along with voice to record short messages to your audience in real time, announcements of upcoming events, etc. This content differs from stories in that it lacks the ability to insert stickers and other multimedia content.
Video and audio calls
Telegram for business has the ability to conduct all kinds of streaming events, webinars, conferences and the like through a user-friendly interface. Up to 30 people can hold a meeting at the same time, and the number of viewers can reach one thousand. There is also a noise reduction function, displaying the screen in video mode. It is possible to save a video created during the event.
Documents
In Telegram, you can send each other not only text documents, but also archives, videos, and graphics. All content is saved on a cloud server and can be read by any device with the application installed. The difference of this platform is that all files are presented to the user by category, which greatly simplifies the search for the necessary content.
You should not use Telegram to send confidential information, although the service uses advanced security tools.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Registering a Telegram channel for business
This makes it possible to get the widest possible user reach. Let's take a closer look at the process of registering it in Telegram.
To work, you will need the Telegram desktop application for PC. Any user can host a channel for free.
Now you need to click on the settings icon, which is located in the upper left corner of the application screen. Here you need to select the option "Create channel".
When working from a phone, only the "Create a group" option will be visible in this area of the screen. You need to click on the pencil icon to write a message, and the "Create a channel" option will be displayed.
Data for registering a Telegram channel for business
Title. It should not be longer than 128 characters. Longer text will not allow you to save the data. When viewing the channel, the user will only see the first lines, so key information should be indicated at the very beginning.
Avatar. Insert your company logo or author's photo here. You can also add some graphic image that matches the channel's theme.
Description. It should not be longer than 255 characters. It indicates the main topic of the channel, its mission, who it is addressed to, and so on.
Link to the channel. This text can be shortened to a minimum to make it easier to remember.
Optionally – the locality or region where the channel’s target audience lives.
Take care of the design, it should attract attention. Then you can start publishing content.
You can write 5-10 messages before opening the channel to free access and gaining subscribers.
The first users can be added from your own contact list if they might be interested in the topic.
Monitor the public's reaction to the published content, this will allow you to find out the preferences of users and choose the most appropriate format.