SEO Positioning: 4 Simple Ways to Evaluate Your Website
Posted: Sun Jan 19, 2025 4:30 am
Constantly evaluating your website is a mandatory process to improve SEO positioning. It also allows you to detect errors and opportunities to improve the user experience. Learn about these 4 types of evaluation to perform a comprehensive audit of your website.
1. General evaluation of your website performance
This evaluation covers fundamental aspects that you should know about the structure and design of your website, with usability being the most basic and important, that is, every time a user enters your page, they should go naturally and easily to the section they want to discover without any problem. To ensure the best experience, consider the following aspects:
Your site must have the necessary landing pages , each category and subcategory must be designed in a clear, precise and visually impeccable manner without exception.
Order in all aspects: when entering the site, the user should quickly see the different sections, perfectly ordered, without excessive elements that interrupt their navigation. Forget about excessive pop-ups or banners.
Loading speed: If your website takes more than 4-5 seconds to load, visitors are likely to abandon it. Make sure your content is displayed quickly to improve the experience , traffic, and conversions.
Simple ways to evaluate your website
2. SEO Evaluation
Web content should be created based on SEO positioning techniques , to facilitate proper indexing by search engines and for them to show your site to the public. Pay attention to the following basic concepts for SEO optimization:
The quality and originality of the information: the content of your site must be perfectly written to always deliver useful, entertaining and original information to the audience. What type of information would your buyer croatia mobile phone number list persona like ? Or what are the most effective formats? These types of questions will lead you to create the right content, boosting your content marketing strategy and therefore your SEO strategy.
Optimizing elements: This includes headlines, proper use of keywords organically, meta descriptions, introductions, images with ALT attributes, custom URLs with short terms, internal and external links to high-quality sources, inbound links, among others.
3. Evaluating the conversion rate
In an organic positioning strategy that includes content marketing, the objective is to convert users or prospects into customers, therefore, you can take the following steps:
1. Identify your landing pages and evaluate the purpose that each one of them fulfills, considering for this:
– User registration in “X” webinar
– Use of discount coupons
– Participation in a specific campaign or promotion
– Download free downloadable material
1. General evaluation of your website performance
This evaluation covers fundamental aspects that you should know about the structure and design of your website, with usability being the most basic and important, that is, every time a user enters your page, they should go naturally and easily to the section they want to discover without any problem. To ensure the best experience, consider the following aspects:
Your site must have the necessary landing pages , each category and subcategory must be designed in a clear, precise and visually impeccable manner without exception.
Order in all aspects: when entering the site, the user should quickly see the different sections, perfectly ordered, without excessive elements that interrupt their navigation. Forget about excessive pop-ups or banners.
Loading speed: If your website takes more than 4-5 seconds to load, visitors are likely to abandon it. Make sure your content is displayed quickly to improve the experience , traffic, and conversions.
Simple ways to evaluate your website
2. SEO Evaluation
Web content should be created based on SEO positioning techniques , to facilitate proper indexing by search engines and for them to show your site to the public. Pay attention to the following basic concepts for SEO optimization:
The quality and originality of the information: the content of your site must be perfectly written to always deliver useful, entertaining and original information to the audience. What type of information would your buyer croatia mobile phone number list persona like ? Or what are the most effective formats? These types of questions will lead you to create the right content, boosting your content marketing strategy and therefore your SEO strategy.
Optimizing elements: This includes headlines, proper use of keywords organically, meta descriptions, introductions, images with ALT attributes, custom URLs with short terms, internal and external links to high-quality sources, inbound links, among others.
3. Evaluating the conversion rate
In an organic positioning strategy that includes content marketing, the objective is to convert users or prospects into customers, therefore, you can take the following steps:
1. Identify your landing pages and evaluate the purpose that each one of them fulfills, considering for this:
– User registration in “X” webinar
– Use of discount coupons
– Participation in a specific campaign or promotion
– Download free downloadable material