How to build the best Content Marketing team
Posted: Sun Jan 19, 2025 4:27 am
Your Content Marketing team is the squad that will make your content strategy a success, so it is essential that you select the best people, analyzing their professional and emotional skills, hobbies and talents. Find out how to build your content marketing team in this article.
1. What positions do you require to start your plan?
Although these vary according to the objectives of each content strategy, there are some positions that are essential, including:
Copywriters: those who are in charge of bringing texts to life for various media, as well as creating infographics and scripts for videos. They must have creative skills, knowledge of letters and SEO content optimization.
Editors: They are the ones who take the work of the writers to the best possible level, modifying the texts according to their experience and the client's request. In addition, they provide valuable advice and suggestions to strengthen the strategy. They must be characterized by having communication skills, knowledge of letters and a natural interest in researching beyond what is expected.
Content manager: this person is responsible for a brand's digital strategy and is i croatia mobile phone number list n charge of organizing all the elements, as well as making decisions and defining what type of content will work for each platform. They must be proactive, charismatic and open to listening to new ideas at all times. They must manage different digital platforms and be able to monitor all aspects of the strategy.
Graphic designer: Design is the perfect complement to excellent text. Therefore, you need a designer who is able to transform ideas into images and handle, at least, the entire Adobe suite.
Community manager: will be the face of the brand in various aspects and will be in charge of carrying out social listening in the various digital media. They must have extensive knowledge in web content management and social networks, as well as in detecting trends and incorporating the appropriate ones into the strategy.
Data analyst: Analytics is essential for making decisions based on objective information. The person in charge of this task must help CEOs and content managers to interpret such data in a simple way, in order to propose solutions to elements of the strategy that are not yielding results. In addition, they must be able to create reports on the performance of the strategy, content, web traffic, among others.
A content agency allows you to outsource some of this work with the goal of reducing fixed costs, freeing up time for marketing teams to focus on other more important aspects of the plan and being able to scale their strategies.
Build the best Content Marketing team
2. The qualities in common among the members of the Content Marketing team
1. What positions do you require to start your plan?
Although these vary according to the objectives of each content strategy, there are some positions that are essential, including:
Copywriters: those who are in charge of bringing texts to life for various media, as well as creating infographics and scripts for videos. They must have creative skills, knowledge of letters and SEO content optimization.
Editors: They are the ones who take the work of the writers to the best possible level, modifying the texts according to their experience and the client's request. In addition, they provide valuable advice and suggestions to strengthen the strategy. They must be characterized by having communication skills, knowledge of letters and a natural interest in researching beyond what is expected.
Content manager: this person is responsible for a brand's digital strategy and is i croatia mobile phone number list n charge of organizing all the elements, as well as making decisions and defining what type of content will work for each platform. They must be proactive, charismatic and open to listening to new ideas at all times. They must manage different digital platforms and be able to monitor all aspects of the strategy.
Graphic designer: Design is the perfect complement to excellent text. Therefore, you need a designer who is able to transform ideas into images and handle, at least, the entire Adobe suite.
Community manager: will be the face of the brand in various aspects and will be in charge of carrying out social listening in the various digital media. They must have extensive knowledge in web content management and social networks, as well as in detecting trends and incorporating the appropriate ones into the strategy.
Data analyst: Analytics is essential for making decisions based on objective information. The person in charge of this task must help CEOs and content managers to interpret such data in a simple way, in order to propose solutions to elements of the strategy that are not yielding results. In addition, they must be able to create reports on the performance of the strategy, content, web traffic, among others.
A content agency allows you to outsource some of this work with the goal of reducing fixed costs, freeing up time for marketing teams to focus on other more important aspects of the plan and being able to scale their strategies.
Build the best Content Marketing team
2. The qualities in common among the members of the Content Marketing team