sale of specific products.

[muniyaakter]

Do you know them? They make cool content every now and then.

Let's take a look at what the data we saw earlier suggested about the relationship between a brand and its podcast.

Audio content, in addition to strengthening the positioning of the brand itself, can also have a direct impact on sales .

It should come as no surprise that podcasts can be born sri lanka consumer mobile number list as part of specific launch strategies , or in any case designed to give an evergreen boost to the

The example in question, since you are reading this Insight, maybe you know it…

Let's talk about the podcast “ The Expert Journey ” that Dario and Andrea Giuliodori created for the launch of the video course of the same name.

The ploy that involved him takes full advantage of the tiered structure of the launch strategy, where, as the product's release date approaches, public hype for it should increase.

How to make it grow? The core of the strategy is to define this.

For that specific launch our idea was to move, even just to test it, to a completely audio channel and create a 6-episode podcast , published approximately one per day for a week .

As you can hear, since we left the podcast available as a possible evergreen point of contact, each episode provided a theoretical and practical lesson that brought the audience closer to the topic that is then explored in depth in the course.