4 Truths About SEO Positioning on Social Media
Posted: Sun Jan 19, 2025 4:22 am
In SEO, different factors interact, and one of the most important is social media, which, in addition to capturing the audience's interest in a brand, manages to position business profiles organically in search engines. Discover 4 truths about SEO positioning on social networks in this article.
1. Positioning criteria vary according to the search engine
This is confirmed by analyzing what two of the main engines consider:
Google: For this technology giant, the relevance of a brand's social media is not yet considered a determining factor for positioning in its search engine. Basically, we are talking about formulas and algorithms that currently do not index social content and, therefore, do not include it in their analysis.
Bing : Unlike its competitor, this network takes into account the authority an costa rica mobile phone number list d relevance of a social profile within its SEO evaluation factors, which means that brands with a strong presence on Facebook, for example, will be more easily located by users through this engine. This fact is important if we remember that Bing is the second most used search engine in the digital space.
SEO positioning on social networks
2. Individual profiles do appear in organic searches
Although it may seem confusing and contradictory, especially after consulting point number 1, this is the second truth of SEO-based positioning: individual profiles with sufficient authority in each social media appear in the organic searches of each search engine, regardless of the ranking of the brand's blog or e-commerce platform.
For example, ABC Company's eCommerce site appears on the fifth page of Google results when performing X search. However, its Facebook profile has 1.2 million followers, so when a user wants to locate them, this will be the first piece of information they find and they probably won't see the content hosted on the fifth page, arriving at the company's profile on this social network and from there they will go to the website linked in the company's biography.
1. Positioning criteria vary according to the search engine
This is confirmed by analyzing what two of the main engines consider:
Google: For this technology giant, the relevance of a brand's social media is not yet considered a determining factor for positioning in its search engine. Basically, we are talking about formulas and algorithms that currently do not index social content and, therefore, do not include it in their analysis.
Bing : Unlike its competitor, this network takes into account the authority an costa rica mobile phone number list d relevance of a social profile within its SEO evaluation factors, which means that brands with a strong presence on Facebook, for example, will be more easily located by users through this engine. This fact is important if we remember that Bing is the second most used search engine in the digital space.
SEO positioning on social networks
2. Individual profiles do appear in organic searches
Although it may seem confusing and contradictory, especially after consulting point number 1, this is the second truth of SEO-based positioning: individual profiles with sufficient authority in each social media appear in the organic searches of each search engine, regardless of the ranking of the brand's blog or e-commerce platform.
For example, ABC Company's eCommerce site appears on the fifth page of Google results when performing X search. However, its Facebook profile has 1.2 million followers, so when a user wants to locate them, this will be the first piece of information they find and they probably won't see the content hosted on the fifth page, arriving at the company's profile on this social network and from there they will go to the website linked in the company's biography.