Keyword research: How to find the perfect keywords?
Posted: Sun Jan 19, 2025 4:21 am
Keyword optimization is the first requirement for achieving SEO positioning. If you choose the right keywords, users will find your site in search engines. For any company or business this is especially important, so take note of the following article.
First of all, why are keywords important?
They are a vital part of your marketing strategy mainly for these two reasons:
1. They help your audience understand the content: each category or topic of information that you choose must be very useful for users and keywords function as elements that provide coherence and context so that the public fully understands the message you want to convey.
2. They are essential for search engines to properly index your content: which means that your website will appear in search results organically, every time a user performs a query.
Learn how to find the perfect keywords
Understanding “short-tail” and “long-tail” keywords
Traditional SEO concepts posited that it was necessary to focus on a single keyword to rank the content of your eCommerce or corporate blog. However, these ideas have evolved and the process for optimizing keyw costa rica mobile phone number list ords has changed.
So, we have two basic terms that you should take into account in your plan:
1. Short-tail keywords: These refer to keywords with general and broad concepts. These are those that the user quickly searches for in order to obtain specific information.
For example, someone wants to buy a new desktop PC, so they search Google for “Windows desktop computer.” This phrase is a short-tail keyword. The number of results that appear is immense, even reaching millions. However, this user wants something much more specific, so they will have to refine their search. This brings us to the next point.
2. Long-tail keywords: These are keywords that cover specific topics and therefore increase the probability of success in search results.
Going back to the example above, the user wants a computer with certain features. Therefore, his long-tail keyword will be: “Windows 10 desktop computer, 8 GB RAM”. This technical terminology will result in fewer results appearing and will lead him to pages that show him exactly what he is looking for.
Therefore, in your keyword optimization, take advantage of long-tail terms to attract the right segment of the audience you are looking for.
First of all, why are keywords important?
They are a vital part of your marketing strategy mainly for these two reasons:
1. They help your audience understand the content: each category or topic of information that you choose must be very useful for users and keywords function as elements that provide coherence and context so that the public fully understands the message you want to convey.
2. They are essential for search engines to properly index your content: which means that your website will appear in search results organically, every time a user performs a query.
Learn how to find the perfect keywords
Understanding “short-tail” and “long-tail” keywords
Traditional SEO concepts posited that it was necessary to focus on a single keyword to rank the content of your eCommerce or corporate blog. However, these ideas have evolved and the process for optimizing keyw costa rica mobile phone number list ords has changed.
So, we have two basic terms that you should take into account in your plan:
1. Short-tail keywords: These refer to keywords with general and broad concepts. These are those that the user quickly searches for in order to obtain specific information.
For example, someone wants to buy a new desktop PC, so they search Google for “Windows desktop computer.” This phrase is a short-tail keyword. The number of results that appear is immense, even reaching millions. However, this user wants something much more specific, so they will have to refine their search. This brings us to the next point.
2. Long-tail keywords: These are keywords that cover specific topics and therefore increase the probability of success in search results.
Going back to the example above, the user wants a computer with certain features. Therefore, his long-tail keyword will be: “Windows 10 desktop computer, 8 GB RAM”. This technical terminology will result in fewer results appearing and will lead him to pages that show him exactly what he is looking for.
Therefore, in your keyword optimization, take advantage of long-tail terms to attract the right segment of the audience you are looking for.