Examples of Marketing Communications
Posted: Sun Jan 19, 2025 4:08 am
Let's look at the following situations as examples:
The plant, which specializes in the production of presses and is focused on printing houses, uses a variety of marketing communications (advertising, sales promotion and direct sales at various conferences and printing exhibitions).
The main channels for this company are the company's website, contextual advertising, publications and advertising placements in specialized media, as well as mailings to clients and telephone calls.
The barbershop can use social student data package networks, YouTube advertising, influencer posts and stories, as well as distributing leaflets in the area where the salon is located. Additionally, regular customers interact with the company through the app.
The company wishing to sell the premises used the local newspaper as a communication channel and approached other local organizations. As a result, the premises were successfully sold.
The Korean cosmetics brand actively uses social media when entering a new market. It collaborates with beauty bloggers on TikTok, who tell their followers about the company's products and advertise sales promotions. In addition, the brand organizes the "I am an idol" challenge on TikTok, which goes viral and helps increase recognition in the new market.
Evaluation of the effectiveness of marketing communications
It is necessary to evaluate the functions of marketing communications using a variety of methods and approaches.
Quantitative data
The number of website views, the number of clicks on an advertising banner, sales volume, market share – all these indicators help to measure the results of marketing communications in numerical values.
They can be used to evaluate the effectiveness of efforts. Here are some examples of quantitative indicators:
Number of views/visits: This metric measures how many people saw an ad or visited a website.
Number of clicks: Measures how many users clicked on an ad or link.
Conversion: Estimates the percentage of users who performed the desired action (for example, a purchase) relative to the total number of users who viewed the ad.
Market share: This metric measures the market share a company occupies through its marketing communications.
Accounting for advertising costs under the simplified tax system
Source: shutterstock.com
The plant, which specializes in the production of presses and is focused on printing houses, uses a variety of marketing communications (advertising, sales promotion and direct sales at various conferences and printing exhibitions).
The main channels for this company are the company's website, contextual advertising, publications and advertising placements in specialized media, as well as mailings to clients and telephone calls.
The barbershop can use social student data package networks, YouTube advertising, influencer posts and stories, as well as distributing leaflets in the area where the salon is located. Additionally, regular customers interact with the company through the app.
The company wishing to sell the premises used the local newspaper as a communication channel and approached other local organizations. As a result, the premises were successfully sold.
The Korean cosmetics brand actively uses social media when entering a new market. It collaborates with beauty bloggers on TikTok, who tell their followers about the company's products and advertise sales promotions. In addition, the brand organizes the "I am an idol" challenge on TikTok, which goes viral and helps increase recognition in the new market.
Evaluation of the effectiveness of marketing communications
It is necessary to evaluate the functions of marketing communications using a variety of methods and approaches.
Quantitative data
The number of website views, the number of clicks on an advertising banner, sales volume, market share – all these indicators help to measure the results of marketing communications in numerical values.
They can be used to evaluate the effectiveness of efforts. Here are some examples of quantitative indicators:
Number of views/visits: This metric measures how many people saw an ad or visited a website.
Number of clicks: Measures how many users clicked on an ad or link.
Conversion: Estimates the percentage of users who performed the desired action (for example, a purchase) relative to the total number of users who viewed the ad.
Market share: This metric measures the market share a company occupies through its marketing communications.
Accounting for advertising costs under the simplified tax system
Source: shutterstock.com