Digital Marketing: How to grow your business while reducing costs?

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How can we grow our brand without spending too much money? Cost reduction is a process that involves enough experimentation to learn how to balance financial resources. Here are 3 effective ways in marketing to reduce your company's expenses.

1. Invest in the best marketing automation software
Consider investing in the best possible marketing automation software or platform at the beginning of your marketing plan. The money you spend now will pay off big later. Obviously, you should be clear about your needs before choosing one. But in general, just automating certain processes will allow you to:

– A reduction in human workload: Once properly configured, this type of software performs core marketing functions automatically, allowing you to devote your attention and efforts to other aspects of your strategy.

– The advantages of analytics: the reports that a marketing program provides help you make better business decisions. For example, knowing which digital outlets generate the most conversions and why will be crucial to producing high-quality content for each of the segments that frequent these outlets, or it will allow you to know in detail where your best customers come from, how they reached that medium, among many other things.

Grow your business by reducing costs

2. It is necessary to optimize the conversion rate and the advertising strategy
Content marketing seeks to meet several important objectives, including reaching china mobile phone number list audiences in all digital spaces and maximizing sales. If you create high-quality, useful, attractive and personalized content, you will see how the conversion rate increases. Let's analyze the following cases:

– Scenario 1 : Your brand generated 10,000 visits during April on your eCommerce platform. The conversion rate was 2%, which means you gained 200 new effective customers. Meanwhile, advertising investment totaled $15,000 across different channels.

– Scenario 2: During the following month of May, traffic to your e-store was 5,000 visits, with a conversion rate of 8%, i.e. 400 new customers. In addition, advertising investment amounted to $18,000.

Based on these figures, we conclude the following:

In the first case, it is urgent to optimize the conversion rate so that the investment in advertising yields maximum results. What went wrong in this regard? That is, why was the conversion rate so low? It is probably due to poorly targeted content or poorly segmented advertising in the wrong media.