The future of email marketing

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Email marketing continues to evolve year after year. Although new technologies may cast doubt on its future, the truth is that this technique will continue to be an important part of each company's digital strategies.


The main factors that will determine the future of this technique.
Personalization of emails based on analytics.
For this aspect, you should make the most of the data provided by your email software, as it will be the starting point for creating increasingly personalized emails, which should provide this type of information to your audience:

- Relevant offers, based on their habits and interests: you must get ahead of the competition by giving your customers what they are looking for, based on the commercial interactions they have had in the past.

-Content that helps them in the purchasing process: Likewise, information that helps them move on to the next stage will be an important part of the personalized emails you send, as it will help you increase the conversion rate and subsequent customer loyalty.

Automation.
Modern email marketing programs allow digital marketers to save a great deal of time, due to the intelligent automatic functions they possess.

These characteristics will largely determine the future of this technique and among the main ones are:

- Intuitive templates, which will contribute to a more efficient distribution of text content and multimedia elements.

- Headlines optimized to reach larger audiences.

-Smart delivery intervals, which also include the exact schedule that guarantees chile mobile phone number list a higher opening rate by customers.

Shorter emails.
According to Emred data , emails containing 50 to 125 words have a higher response rate. This simply means that your audience loves short, direct, but useful messages. Take this into account when designing your strategy.

Good storytelling.
The survival and success of this technique will have a lot to do with the way brands tell stories. Customers need short, compelling stories that invite them to explore more of the offer. Therefore, take advantage of the benefits of Storytelling and include texts and videos that convey your idea in the most attractive way possible.

Better Calls to Action.
It's not enough to include eye-catching content, as it's also important to invite users to take the desired action, by means of attractive and visible CTA buttons throughout the content. Therefore, optimize this element to increase the chances of success .