Instagram: 17 brands that highlight trends on their accounts
Posted: Sun Jan 19, 2025 3:45 am
An Instagram content strategy must be tailored to the ideal buyer, that is, it must convey the message that has the greatest impact on the buyer persona. If this does not happen, the effort and money invested will be in vain, as it is likely that few customers will be acquired and there will be minimal interaction. Consider the methods and strategies of each of these brands and apply the most appropriate ones for your business.
1. Lego
Followers: 2.6 M.
Most popular brands on instagram
The famous plastic toy brand makes very popular publications , as it not only announces the launch of new characters, but also uses elements of current trends and transforms them into its characteristic dolls. It also creates life-size objects that impact and leave many amazed.
2. Califia Farms
Followers: 113k.
This brand has been featured in Beverage Magazine's list of the best packaging designs in the world. It also creates fun videos and GIFs.
3. #FollowMeTo
Followers: 515k
The couple who created this account have taken hundreds of photos where th cayman islands mobile phone number list e woman leads the man by the hand through different parts of the world. However, they don't just show the final product that results from each photograph, but also the behind-the-scenes of each one.
4. Lorna Jane
Followers: 812k.
Lorna Jane's content represents her brand 100%, as her account represents her buyer persona: a young, active, sports-loving woman who wants to look pretty.
5. Letterfolk
Followers: 289k.
Their business is based on selling cardboard boards with dark backgrounds and light letters that are customizable. Their content strategy on Instagram has been successful thanks to the humor and inspiration of their photos , where they use ironic and funny phrases, which make you want to have one of these boards.
6. Apartment Therapy
1. Lego
Followers: 2.6 M.
Most popular brands on instagram
The famous plastic toy brand makes very popular publications , as it not only announces the launch of new characters, but also uses elements of current trends and transforms them into its characteristic dolls. It also creates life-size objects that impact and leave many amazed.
2. Califia Farms
Followers: 113k.
This brand has been featured in Beverage Magazine's list of the best packaging designs in the world. It also creates fun videos and GIFs.
3. #FollowMeTo
Followers: 515k
The couple who created this account have taken hundreds of photos where th cayman islands mobile phone number list e woman leads the man by the hand through different parts of the world. However, they don't just show the final product that results from each photograph, but also the behind-the-scenes of each one.
4. Lorna Jane
Followers: 812k.
Lorna Jane's content represents her brand 100%, as her account represents her buyer persona: a young, active, sports-loving woman who wants to look pretty.
5. Letterfolk
Followers: 289k.
Their business is based on selling cardboard boards with dark backgrounds and light letters that are customizable. Their content strategy on Instagram has been successful thanks to the humor and inspiration of their photos , where they use ironic and funny phrases, which make you want to have one of these boards.
6. Apartment Therapy