to your site, in order to maintain them and even increase them.

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Links: At this point, measure different aspects, such as the number of internal links that strengthen your main pages. Also, look at the number of backlinks to see how the site’s authority increases.

– Traffic sources: Links created elsewhere can be great sources of traffic, whether on social media, local media, or other blogs. It is the SEO’s job to review which of these are attracting the most traffic
Example
To better understand how this whole scheme would work, let's do the whole exercise:

Company objective: to get 20 clients from the website in one month, canada mobile phone number list as the previous month they got 15.

Marketing Objective: What will marketing do to get 5 more customers? Increase downloads of a free eBook by 50%, which represents the initial part of the sales funnel.

Now, how can SEO influence this? Increase organic traffic to the most popular blog posts so that they are linked to the eBook download site. To achieve this:

Include calls to action to ensure visibility of organic ads.
Study and evaluate the keywords with which these articles are positioned and verify that both the content and the structure of the page are optimized for SEO.
Increase backlinks that provide qualified traffic.
How can we measure these objectives?

The click rate that calls to action receive.
The traffic that updated and optimized posts receive.
The ranking they reach in the SERP.
New sources of traffic.
eBook download rate.