Steps to set goals for SEO positioning

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Achieving good SEO positioning is essential to gain visibility and generate natural contact with the user, which is why it is important to create an appropriate strategy. However, many businesses and SEO professionals have problems when defining objectives for this task. Consider the following steps to create SEO goals that meet the company's expectations and generate the expected results.

1. Start in the right place: your company's goals
Here you define what your company wants to achieve during a given period. To do this, you can use SMART objectives: specific, measurable, attainable, relevant and with a set duration.

2. Set marketing goals
Once you know what your business goals are, you need to focus on finding out how marketing can help achieve them. It may be that the company wants to increase its sales, so they will resort to creating more effective advertising campaigns that will be done by those who work in this area.

3. Now yes: SEO goals
You should think about how SEO can help in the marketing campaigns that are going to be developed, some options could be:

Improve the quality of articles published on the corporate blog to get more visits.
Include keywords on all pages of your website to appear in new search results.
Optimize meta elements to create engaging content for bette canada mobile phone number list r rankings.
Adapt native or organic ad images to make them visible in search engines.
Choose the right metrics
Just like your company's goals, define smart SEO goals in order to make the progress of search engine optimization measurable. It is worth noting that an SEO strategy can last weeks, months, and even years, as it is a positioning process that will depend on different factors.

To measure how well you are achieving your SEO goals, you can take into account:

– Rankings: can be measured based on global, national or local search results .

– Organic visits: the number of visits that come from search engines.

– Brand name searches: that is, those who search for your business name on Google. Once you know which pages receive this traffic, you should optimize them so that users can find them more easily.

– SERP evaluation: analyze how and in what position your pages appear in the results list and, over time, determine which aspects are favorable to increasing your position in the list. In addition, constantly checking your position will show how well you are developing SEO positioning work on your site.

– Search volume: Knowing the number of searches people make for your brand is an important indicator to know how your company is organically consolidating in search engines. For these analyses you can use Google Trends, Moz Keyword Explorer or SEMRush (try it for free for 7 days) .