Content Marketing: Discover 5 Tips to Grow on LinkedIn

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LinkedIn is a powerful tool to boost your professional career, position a brand and get clients, among other advantages. To gain visibility beyond your network and develop a successful content marketing strategy, it is important to know the logic of its algorithm to validate your content and the guidelines it follows to evaluate its level of distribution.

The process of selecting content to appear in the feed works as follows:

1- Initial filter
In order to provide a better experience to its users, LinkedIn initially classifies publications into three categories: low quality, spam or clean . To ensure that your content is placed in this last category, take into account the following:

Remember that you are on a professional network, use appropriate language and content armenia mobile phone number list that benefits your followers on a professional level in some way.
Please do not post job vacancies. For job opportunities, it is necessary to use the LinkedIn Jobs section.
Do not post promotions or advertisements for your products. To do so, you must opt ​​in to Ads .
Tips for growing on LinkedIn

2- The content appears in the feed
Once the first filter is passed, the post appears first in the feed of a small number of users, usually those with whom you interact the most. The algorithm analyzes the public's response to determine whether it will be shown to more people in your network.

To provoke reactions from your audience, your content must provide value. Remember that if someone decided to follow you, it's because they were interested in what you had to say about your industry or expertise. Encourage participation by asking open-ended questions and adding something to your followers' professional lives. Always use verified, quality sources.



3- Virality score
At this level, the post can be downgraded or rewarded based on the number of reactions, comments, and shares. The content goes through another automated filter that analyzes, once again, its good or bad quality and makes sure it is not spam. This prevents someone from cheating the platform by generating thousands of reactions from fake accounts to junk content.