One of the main tasks for the successful functioning of an online school is to attract a client who will bring profit. The most effective methods of promoting web courses:
Contextual advertising
PR via Yandex.Direct can attract an interested audience that is already looking for online training in your field. You can set up completely different types of PR.
Targeted advertising
This type of PR allows you to attract business owner data package an interested audience. You can customize advertising to your needs. Currently, the most relevant target channels are VKontakte and Telegram.
Bloggers and Telegram channels
Attracting bloggers and active Telegram channels sometimes leads to high conversion, as people listen to the opinions of the experts they read.
Organic promotion
Running your own Telegram channel, social media blog or YouTube can be challenging, but it helps your business grow in the future.
Funnel using a chatbot in Telegram
The usual organization of work of an online school: a preparatory period, holding webinars, forming a new group and starting a course. But you can only earn money before launching the course. Approach this issue differently. For example, with the help of autofunnels in Telegram, you can get new clients and money every day:
We create a main flagship product and a mini-course ready for sale.
Setting up a chatbot.
To register people for the chatbot, we write a mini-landing page.
We provide free lessons via chatbot and offer to purchase short training courses.
We attract traffic to the mini-landing page from all available sources.
This technique allows you to earn money daily: automate sales 24 hours a day without the need for your active participation.
Promotion of online school for children
Source: shutterstock.com
A funnel that works through a free consultation
Personal meetings usually have a high conversion rate of about 50%. But there is a difficulty here: such a funnel is better used for selling high-cost products, since it is difficult to scale, and you need to take into account the capabilities and time of the expert.
You can post an offer for a free consultation in any messenger.
The meeting with the client takes place via Zoom or Skype.
During the consultation, you tell them what actions will help solve the person’s problem and offer your professional services.
Funnel via pre-registration
This method works well if you already have an audience that knows you. In this case, it is highly recommended to use the following approach:
You have a blog on social networks.
Attract an audience to your blog using newsletters, advertising, a bot, or publications.
Create a pre-recording for your course.
Set a specific date when it will end. Notify your audience about the deadline and the importance of signing up for the course. You can start warming up your audience with daily posts and stories.