How to Use Interactive Content for Generation

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He best way to maximize effectiveness with young people remains diversification. There are as many people as there are ways to consume media, and it is (nearly) impossible to predict the preferences of all young people – as the complexity of the kaleidoscope attests.


Traditional media must therefore diversify their offerings without lebanon phone number library straying from their usual offerings. Growth and retention will grow by complementing current offerings, not replacing them. The challenge will be to reach those who engage the least with a medium, by reaching them with information in the right tone, on the right platform, in the right context. Expanding the themes, the tone used, creating media sub-brands, developing native social content and respecting the codes of each platform are challenges to which traditional media will have to adapt in order to hope to be able to continue to inform young people in all their diversity.


Stray Links: Rain of fines on Alphabet and Meta wandering links September 17, 2022 Reading time: 10 min Share Authorities are cracking down on GAFAM – this week across the globe. The European Court of Justice has ruled on Google’s appeal on the validity of the record €4.3 billion fine imposed by Brussels for abuse of a dominant position for Android. The web giant’s legal battle with European regulators has reduced the fine by a few million but not escaped conviction. The trial is symbolic for Europe , which wants to bring GAFA into line .