Increasing the average cart and conversions

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5. Offer services at rock-bottom prices.is easy if you have a service with little monetary value, but high perceived value. For example, if the book you sell costs €25, offer book + e-book at €28.


It will be difficult for your "peripheral" customer not to spend those three euros more! In this article I talked about the Elaboration Likelihood Model, which explains persuasive communication as a “two-way” process. I then gave you five tips for persuading the central route and the same number for the peripheral route .


In all this, we have forgotten Tiziano, our skype phone number list purchasing manager who “knows it all”. His is the classic mix profile between central and peripheral routes. Convincing him means creating a website that has strong rational elements , but that also captures his superficial attention .


This is why your web project cannot help but have both characteristics! Would you like to measure the online success of a flyer or a direct mail marketing campaign? Tired of “Direct” on Google Analytics? In this article I will explain how you can normalize statistics from offline channels as well.