The unidentified world of archetypes provides many opportunities for reflection on this topic, which is certainly disappointing.
The first mistake is to hand over the process of developing a personal brand without fully immersing yourself and gaining the necessary knowledge on how to use your brand book.
The second mistake involves working with archetypes and creating your own brand without the help of a mentor.
The mistake is to choose a core archetype that you like but is missing from dominant companies, even though it has already been defined.
It is necessary to take tests fusion data package to determine your archetypes from various authors and adjust your own brand based on the results obtained after testing.
Conducting target audience analysis
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Working only with dominant or leading archetypes, without taking into account the most important life strategy, is a mistake.
Building a personal brand using five or more archetypes, even if they are dominant, is also considered a mistake.
When working with clients, no additional methods are used, coaches are not asked questions, and there is no unpacking of one’s own brand.
Of course, there are many other mistakes, but the ones listed above are the most common.
Frequently Asked Questions About Brand Archetypes
Selecting an archetype is one of the most exciting stages in the process of developing a brand platform. At this stage, you can safely try out different options, change archetypes to understand which one will best meet the needs of the target audience. Readiness for experiments and systematic testing of hypotheses will help you select the most optimal option.
Is an archetype obliged to occur in its pure form?
Most brands have ambiguous archetypes, often being a mixture of several types. Combining different models gives a brand a special uniqueness. A company that has chosen a single archetype, the "Hero", will face difficulties in adhering to all the characteristic features of this type. Supplementing the Hero with elements of the Lover or Parent will give the company a certain uniqueness in communication and behavior, and will also help to determine its communication style.
How does archetype selection relate to clients?
Companies that want to succeed in the market space must first determine the expectations of their potential audience, as well as the criteria they use to make decisions. This can be done through a large series of interviews. An important component is also the analysis of such information, which will help to understand which archetype will be closest to the expectations of customers and will correspond to their desires.
What will a correctly chosen archetype give?
Following a personal brand archetype helps in communicating with the audience by providing specificity, popularity, and specificity that contribute to the emergence of an emotional response. Each archetype has its own role model based on classic behavior.
For example, the presence of an antihero in the story creates the necessary obstacles that the hero overcomes. If a bakery chain actively uses social networks and blogs not only to talk about the process of baking buns, but also to openly discuss the difficulties that arose at the moment of building its production and path, as well as ways to overcome them, then the audience will be able to see the growth and development of this hero. This will contribute to empathy and an increase in interest in purchasing these products.