Use a Lead Generation Tool to Optimize Your Strategy

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The same is true for % of brands trying to increase sales. As well as for % of businesses looking to improve brand awareness.With this in mind, when trying to enrich your landing pages with elements that will maximize web visitors' chances of understanding your solutions' value and benefits, consider doing so with a short explainer video, like the one on the GetSafe Medical Alert Devices page.

Here, the brand uses several instances of video from the one located belgium whatsapp lead in the hero section, which explains what the product does, to the social proof section of the page where web visitors can listen to real-life emergency calls that demonstrate how GetSafe's service works.Explainer VideosEducational Articles and VisualsIf you look into the research surrounding educational content, you'll see that producing and distributing these resources has tremendous potential to propel your business forward.

According to Conductor, consumers are % more likely to purchase directly after consuming early-stage educational content. So, if you're looking to capture more leads you can nurture into loyal customers of your brand, it's not a bad idea to consider whether there's something you could teach your audience how to do.Several formats can be helpful when doing this. Articles long-form guides like the Camera Angles Shots article on the Wedio website, in particular are a super-effective asset for attracting, engaging, and capturing awareness-stage leads.