Create a Customer Referral Program
Posted: Sat Jan 18, 2025 8:22 am
Now that you know the benefits of referral programs, you're probably wondering how to launch your own. Let's walk through how to create one in four steps.
Step 1: Research
First, you may want to define your target audience . This involves thinking about your ideal referral customers. This is an essential step, as you will want to get visitors who are genuinely interested in your business.
This target audience will likely be one of all b2c data included have your several customer personas . If you are having trouble with this task, you may want to study your current clientele .
Next, you'll want to identify the program's goals. Whether your business needs to attract new customers, increase revenue, or encourage repeat purchases, you can tailor your referral program to meet your specific needs.
One tactic you can adopt is to direct more attention to your most popular articles:
Best selling skin care items.
Developing a referral marketing program It is best to choose products that have a good number of monthly transactions and satisfied customers. This is because word-of-mouth recommendations are more effective in accelerating growth rather than initiating it.
For example, before LIVELY launched its referral program, it already had a sizable customer base:
LIVELY Home Page
However, its “Refer a Friend” program triggered a rapid increase in sales. Just 48 hours after the program was launched, the LIVELY online store saw 300,000 sessions .
It's also important to note that your customers may already be recommending your business to others. If you suspect this is happening, consider evaluating where these silent recommendations are coming from.
Step 1: Research
First, you may want to define your target audience . This involves thinking about your ideal referral customers. This is an essential step, as you will want to get visitors who are genuinely interested in your business.
This target audience will likely be one of all b2c data included have your several customer personas . If you are having trouble with this task, you may want to study your current clientele .
Next, you'll want to identify the program's goals. Whether your business needs to attract new customers, increase revenue, or encourage repeat purchases, you can tailor your referral program to meet your specific needs.
One tactic you can adopt is to direct more attention to your most popular articles:
Best selling skin care items.
Developing a referral marketing program It is best to choose products that have a good number of monthly transactions and satisfied customers. This is because word-of-mouth recommendations are more effective in accelerating growth rather than initiating it.
For example, before LIVELY launched its referral program, it already had a sizable customer base:
LIVELY Home Page
However, its “Refer a Friend” program triggered a rapid increase in sales. Just 48 hours after the program was launched, the LIVELY online store saw 300,000 sessions .
It's also important to note that your customers may already be recommending your business to others. If you suspect this is happening, consider evaluating where these silent recommendations are coming from.