BigCommerce Partners with Snap: Snapchat for BigCommerce App

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Online shopping is becoming more and more popular, as it is reliable and allows you to enjoy your products in a short time. That is why the e-commerce platform BigCommerce decided to strengthen ties with Snapchat and create an app that offers great advantages to sellers.

Although it is only available in the United States, the idea is that all merchants in the rest of the world use this tool to sell more effectively. If you want to know in detail what this new corporate alliance consists of, keep reading.

BigCommerce's new partnership with Snapchat
BigCommerce has partnered with Snap Inc. to create the Snapchat for BigCommerce app. This app helps merchants sync product catalogs for their stores and create immersive ad campaigns on Snapchat.

This initiative debuted a few days ago in the United States and will be extended to other markets during the next year.

Sharon Gee, Vice President of Finance and Head of Omnichannel at BigCommerce, recently commented that the company wants to help merchants sell all of their merchandise with the app, highlighting its integrations with Google and Meta (Facebook and Instagram).

Gee also adds that this whole merger initiative is born from the premise that merchants will want to be wherever their customers are.

Snapchat and BigCommerce
What is the reason for BigCommerce merging with Snapchat?
Snapchat for BigCommerce, through the Snap Pixel, helps merchants improve their advertising campaigns, track conversions, and measure results, enabling them to ensure ROI on advertising spend.

This new merger will help marketers become more effective than ever before, bosnia and herzegovina mobile phone number list especially in this advertising-dominated world where it has been difficult to promote products and services.

With this strategic alliance, Snapchat and BigCommerce executives aim to promote a “win-win” relationship, as they want to offer ongoing assistance to merchants so they can grow on this platform.

What can merchants do with Snapchat for BigCommerce?
First, merchants will be able to log into the Snapchat for BigCommerce app from within the BigCommerce Channel Manager to create a new experience for using the Snap Pixel in just a few clicks. With this app, merchants can:

Attract new and exclusive mobile customers
Attracting new customers is possible with Snapchat for BigCommerce, as it leverages Snapchat’s estimated 600 million monthly users worldwide. These users, in turn, are involved in purchasing decisions that drive monthly recurring revenue.

Snapchat occupies an important place within social networks since, through it, consumers enjoy sharing their favorite purchases.