Business Promotion Strategy
Posted: Sat Jan 18, 2025 8:13 am
Many entrepreneurs are eager to invest money in advertising, hoping for instant success. However, without a well-developed strategy, such efforts rarely yield the expected results. Before deciding on this, it is necessary to conduct a thorough market research to create a portrait of potential buyers. Only then can you begin to develop an effective business promotion strategy, which is implemented by an experienced marketer.
A promotion strategy is a strictly planned set of actions aimed at informing the end consumer about the products and the company. It is also a tool for creating a positive image of a brand or company and stimulating customers to make purchases.
Before starting an active business promotion policy, the owner should answer a number of questions:
Who is my target audience?
The target audience is not teacher data package limited to the simple expression "everyone who needs our product" or "all Moscow females aged 15 to 25". To determine this indicator, we collect as much information as possible. We are prompted by the Yandex. Metrica installed on the site, the analysis of social networks and various forums, surveys, and communication with sales managers. Their experience helps us understand what questions potential buyers ask and what prevents them from making a purchase right now.
Most often, the target audience can be divided into several groups, where one of them is the main one, and the rest are additional. For example, if we promote a company that organizes children's parties, the main audience will be parents of children aged 3-12, and the additional audience will be grandparents.
Target audience for enterprise promotion
Source: shutterstock.com
When promoting a planetarium, we define even narrower groups. After all, unusual leisure activities are important for mothers of small children, and for parents whose children are aged 10-15, acquiring new knowledge and career guidance. Therefore, we take these features into account and promote the product to a specific audience group.
What kind of product do I have and what makes it unique?
A product on the market must be accompanied by a uniqueness that is understandable to the audience: foam on coffee, special geography, amazing presentation, etc. An important task is also understanding what consumer problems the product solves. For example, when a consumer buys glasses, he does not need the accessory itself, but the ability to improve his vision.
Who are my competitors?
Competitor analysis is an important element of developing a marketing strategy. When researching, you should consider both geographical competitors, such as beauty salons in the immediate vicinity of yours, and companies that invest in promoting their business, such as through contextual advertising. One way to identify the latter is to use the Yandex search engine. By entering the company's field of activity in the search bar, you can see advertisements to the right of the search results. By clicking on "Show all ads", you can get a full list of competitors who are currently being promoted using paid methods.
When analyzing competitors, it is necessary to focus on their prices, technical characteristics of goods, service features and unique features. All this data should be recorded in a convenient table so that you can study it in detail and use it for your own purposes. This information will help you stand out from your competitors and offer potential clients an excellent offer.
What do I suggest?
The stage of forming a unique selling proposition should focus on the needs and interests of the target audience, emphasizing the benefits and results that the proposed product can bring, differing from competitive offers. It is especially important that the USP is specific and describes the results achieved. For example, the site "SEO website p
A promotion strategy is a strictly planned set of actions aimed at informing the end consumer about the products and the company. It is also a tool for creating a positive image of a brand or company and stimulating customers to make purchases.
Before starting an active business promotion policy, the owner should answer a number of questions:
Who is my target audience?
The target audience is not teacher data package limited to the simple expression "everyone who needs our product" or "all Moscow females aged 15 to 25". To determine this indicator, we collect as much information as possible. We are prompted by the Yandex. Metrica installed on the site, the analysis of social networks and various forums, surveys, and communication with sales managers. Their experience helps us understand what questions potential buyers ask and what prevents them from making a purchase right now.
Most often, the target audience can be divided into several groups, where one of them is the main one, and the rest are additional. For example, if we promote a company that organizes children's parties, the main audience will be parents of children aged 3-12, and the additional audience will be grandparents.
Target audience for enterprise promotion
Source: shutterstock.com
When promoting a planetarium, we define even narrower groups. After all, unusual leisure activities are important for mothers of small children, and for parents whose children are aged 10-15, acquiring new knowledge and career guidance. Therefore, we take these features into account and promote the product to a specific audience group.
What kind of product do I have and what makes it unique?
A product on the market must be accompanied by a uniqueness that is understandable to the audience: foam on coffee, special geography, amazing presentation, etc. An important task is also understanding what consumer problems the product solves. For example, when a consumer buys glasses, he does not need the accessory itself, but the ability to improve his vision.
Who are my competitors?
Competitor analysis is an important element of developing a marketing strategy. When researching, you should consider both geographical competitors, such as beauty salons in the immediate vicinity of yours, and companies that invest in promoting their business, such as through contextual advertising. One way to identify the latter is to use the Yandex search engine. By entering the company's field of activity in the search bar, you can see advertisements to the right of the search results. By clicking on "Show all ads", you can get a full list of competitors who are currently being promoted using paid methods.
When analyzing competitors, it is necessary to focus on their prices, technical characteristics of goods, service features and unique features. All this data should be recorded in a convenient table so that you can study it in detail and use it for your own purposes. This information will help you stand out from your competitors and offer potential clients an excellent offer.
What do I suggest?
The stage of forming a unique selling proposition should focus on the needs and interests of the target audience, emphasizing the benefits and results that the proposed product can bring, differing from competitive offers. It is especially important that the USP is specific and describes the results achieved. For example, the site "SEO website p