Smaller e-commerce brands can

[fomayof928@mowline]

You can use PR to highlight the ethical aspects of your production, such as sustainable sourcing, fair labor practices, and high-quality materials. This is essential to building trust and loyalty among customers who value these considerations. Harness the power of user-generated content One major element these sites lack is user-generated content (UGC).



Smaller e-commerce brands can generate UGC by poland telegram phone number list satisfied customers to share their experiences on social media. For Gen Z, the main market is through sites like Instagram and TikTok, and 84% are more likely to trust a brand if it uses UGC in its digital marketing campaigns, So promote and advertise UGC on brand platforms to build community and credibility.



Leverage social proof Building UGC on social platforms is great — but you can also display user trust signals on your own website. Brands can use social proof to increase their credibility and influence consumers’ purchasing decisions by showcasing positive customer reviews and testimonials from satisfied shoppers. 99% of customers read reviews when shopping online, and these endorsements play a vital role in the decision-making process.